HORIZON SCANNING The Investment Litmus Test Communications Services Industry

An orderly method Here we use the SATERPLIDE acronym to prompt the scan for future events and their consequences. The segments are: Social (See Maslows’s Hierarchy of Human Needs) Approach (First response to an issue) Technology (Applying our innovation to reliable approaches) Economic (The benefits in productivity from technology) Resources (Human and Natural, required and consumed) Political (Ownership rights of tribes to resources) Legal (Administration of political resolutions) International (Resolution of international differences) Demographic (Population shift to better circumstances) Environment (Built by Humans and by Nature, our impact) 2 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

An orderly method Note that there is a series of cause-and- effect relationships going around the circle. This discovery technique ensures thorough scanning in our due diligence process. 3 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

SOCIAL Segment Maslow’s Hierarchy of Human Needs Creativity Respect Acceptance Comfort Survival If your life is at risk, you may compromise on the items above survival A roof over your head Observing local customs What do you know? Problem Solving 4 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

Human Need: High quality communications services from sustainable sources 5 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

APPROACH Segment What to do if your human needs are being frustrated? NEEDAPPROACH SurvivalFlee, Fight, ComfortBuild, Adapt AcceptanceJoin, Communicate RespectLearn, Teach CreativityDesign, Invent Continuous launching of new electronics products may lead to consumer push- back. 6 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

TECHNOLOGY Segment How to make a successful approach re-useable & reliable? Industry consolidations may lead to fewer players, reduced complexity. 7 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

ECONOMIC Segment How does the technology improve the quality of life? There are few jobs not made easier with communications technology 8 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

RESOURCES Segment What are the human and natural resources required to sustain the economic activity? – Energy & Internet to start with 9 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

POLITICAL Segment The communications services industry supply chains have political intersections between the regulators and suppliers of the various resources. 10 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved The World Economic Forum assists with exchange of political views

LEGAL Segment Communications services industry operating procedures require detailed regulation for their success. Privacy issues are important. 11 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

INTERNATIONAL Segment How are differences between international systems resolved? 12 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

DEMOGRAPHIC Segment What is the impact of economic success of chemicals manufacturing on population mix and location? In the case of China, the communications services industry has supported development activities of all kinds. These have resulted in migration towards the east coast. 13 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

ENVIRONMENT Segment What is the impact of economic success of building on the natural and the built infrastructure? It seems that communications services, using moderate energy levels and radio waves, may be only a moderate polluter 14 (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

15 Next steps: Identify the future event labels Here are some examples of our document search:

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved 16 Next steps: Identify the future event labels