WAL-MART Katie Sherman & Calder Jett

Exterior/Advertising There were no outside advertisements, we selected a quite boring Wal-Mart unfortunately

The store directed you in a counterclockwise direction There were lights hanging from ceiling fixtures in the building directed directly on certain products Bringing the people in

Cross-promotion between beer and the NFL along with other products Mostly magazines in the check- out area Wal-Mart advertises

 There was no music playing in the background, no Advertisements in the shopping carts  There were almost no fliers located in the aisles  Aisles ranged from 4-7 levels high  Wal-Mart did not have a Starbucks, but it did have 1 st Convenience Bank Notable Observations

There was a store wide brand that was significantly cheaper than the name brands Great Value

Prices

More Prices…

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