1 Television Viewing Preferences & Online Synergy Females 55+ December 2014.

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Presentation transcript:

1 Television Viewing Preferences & Online Synergy Females 55+ December 2014

2 TV & Online Synergy In a nationally representative telephone survey, people were asked about their preferences for viewing TV programs, and their simultaneous use of TV and online devices Viewing TV on the big screen is clearly the preference for most Canadians, but what is also becoming clear is the symbiotic relationship between TV and online activity TV and online work side by side as people are exposed to advertising and work their way down the purchase funnel And the survey says…

3 Preferred device for watching TV Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. Thinking about watching your favourite TV programs, where would you rather watch them?

4 Preferred experience for watching TV Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. How would you most prefer to watch TV programs?

5 Default to the best screen available Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. Could watching your favourite TV programs on a computer or mobile device replace watching them on your home TV as your preferred method of watching television?

6 Simultaneous second screening Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. In the past week have you watched TV and used the internet at the same time?

7 Screens share priority Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. While you were watching TV and using the internet at the same time, were you paying attention to both?

8 Screens share priority Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. Did you pay more attention to the Television or the Internet, or did you switch back and forth?

9 TV creates Demand Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. Have you ever gone online and searched for information or a website based on something you saw in a television?

10 Online converts demand Females 55+ Source: nlogic December 2014 – TV-Internet Survey 2014 Q. When you went online and searched for information or a website based on something you saw in a television commercial, what did you do?