MARKETING CAMPAIGN Company name and campaign name

Business Objectives  This is the primary business objective driving the need for a campaign  Also, you could include other business factors/challenges contributing to the need for the campaign

Goals of the Campaign  What difference do you want the campaign to make?  Increase quarterly sales revenue 5%  Increase market share 10%  Increase average price 5%  Use SMART goals to describe the campaign goals

Communications Planning – Six Ms Model © 2016 Kathryn Gorges 4 1. Market – to whom? 2. Mission – objective? 3. Message – specific points? 1. Media – vehicles to use? 2. Money – spend? 3. Measurement – assessment? Strategy Implementation

Campaign Game Plan  What will the campaign look like?  What images?  How will it be executed?  This is the creative, fun, story part of the presentation – get us engaged in how this campaign will feel – SELL IT TO US

Metrics  Success measurement – the primary measure  Interim metrics – how will you know you’re on track?  Your public goal  Your team’s goal