The best team of professionals, the best service

to deliver more than the customer expects and extreme dedication FSB is driven daily by a simple action philosophy: work with focus

Media Relations Consumption/Institutional Communication Digital Research Community Relations/ Public Hearings Video Pro-business Communication Investor Relations Digital Publishing Advertising Media&Analysis Govt./Political Communication Internal Communication Promotion and Events Design

São Paulo Founded in 1996 Brasília Founded in 2000 Campinas Founded in 2013 New York Founded in 2013 Rio de Janeiro Ipanema Founded in 1980 Downtown Founded in 2012 Ability to serve all of Brazil and different countries through partners

infrastructure services public area entities industry consumption oil and gas financial market

In our 35 years of history, we have always striven to provide the best solutions for our clients. Therefore, we increasingly invest in people, our greatest asset. Qualified people keen to exceed expectations in the final product they deliver. Francisco Soares Brandão, founding partner

The client’s problem is always also our problem.

180 line campaign – Getting back your natural glow (Avon) WYD Rio2013 (World Youth Day) Occupation of Complexo do Alemão (Government of RJ)

Winner of the Silver Lion at the Cannes Lions Festival 2011, in the category "Best use of social media" MAIN COMMUNICATION CHALLENGES Win the support of the population and show that the city's problems should be a cause taken up by all Promote pride to live in Rio Humanize the performance of the State Highlight the actions of the Department against organized crime RESULTS Change in the feeling of safety in the occupied communities The population embraced the city's collective cause 546 texts were published in 44 newspapers and magazines from November 23 to December 12, 2010 The official Twitter profile of the Government of Rio de Janeiro reached 4.9 million people and was on worldwide Trending Topics through the campaign #paznorio x

One of the largest events in the world which stands out for promoting encounters between the Pope and young people MAIN COMMUNICATION CHALLENGES Promote WYD and attract the public to the event, particularly young people Reinforce the positive attributes of World Youth Day to help strengthen the Catholic Church Emphasize the social, cultural and economic legacy the event would leave the city and country Align the narratives between all the bodies and entities involved in the organization of World Youth Day RESULTS The event drew 6,500 journalist, in addition to 3.7 million people to Copacabana and 60,000 volunteers There were 11,504 articles from January to June % of the foreigners who came to WYD intend to return to Brazil (Source: Embratur) x

Raising of awareness and fighting against domestic violence in Brazil Presentation of an invisible makeup line which does not hide the marks of violence The products distributed in empty bottles served as a pretext to talk about violence against women MAIN COMMUNICATION CHALLENGES Raise public awareness and encourage victims to report their abusers Publicize the campaign in the press Research, write and update all the publicity materials Carry out actions aimed at journalists and partners RESULTS Inspired discussions on gender violence, machismo and empowerment of women Feature article in Folha de S. Paulo contextualizing the situation of domestic violence in Brazil and citing the reasons why the Avon Institute decided to do the campaign Another 134 publications between February and March: 15 in the print media and 110 on the web x

22nd largest Communication Agency in the Word by the portal The Holmes Report / PR Week Agency of the year 2012 in Latin America by the portal The Holmes Report Lion at Cannes 2011 in the category PR Lions 21 awards Aberje in different categories Award POP 2010 Public Relations and Press Office Actions Case “2010 South Africa World Cup” Award Modern Consumer 2015 Category Press Office