TOPICS :  different way of examining competitors capabilities  customer analysis purpose  customer segmentation

 ability to concieve and design  ability to produce  ability to market  ability to finance  ability to manage

 identify its target customer  convey the needs of customer  show how its products and services satisfy these needs

 it is the practise of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interest, spending habitsand so on.

customer segmentation procedure includes:  what data to be collected  how it will be gathered it helps us to tailor our services to ensurethat us inclusiveand meet the requirements of all our customers

the criteria depends ion the market segmentation. MARKET SEGMENTATION IS DONE ON FOLLOWING LINES:  geographic factors  demographic factors  psychological factors  socio cultural factors

 use related factors  benefit segment  combination of some of the above mentioned factors

 customer attitude  marketinf implications  customer needs  customer behaviour and buying practises