What should I offer? Who should I retain? When? What’s the risk of this customer? Three Pillars of Decision Management Customer Improved Customer Experience Profitable Long Term Relationships Enterprise

3 Chordiant enables companies to consider and act upon both customer and business needs during every customer interaction. Contact Centre Branch Internet Any Other Self-Service Customers’Needs Retention Risk Sales Acquisition Any Other BusinessObjectives Cost of Service, Profitability, Margins, Risk, Etc. Operational & Business Constraints Quality Customer Experiences Require Quality Decisions

4 Real-Time Decision Management One Solution – Multiple Objectives… Customer Experience Advice Validation Sales Leads Fraud Detection Cross-Sell Call Routing Segmentation Decision Management Contact Center Self Service Business Objectives How can it help your business? Predict customer behavior Always perform the Next Best Action™ Puts your multi-channel, enterprise company in control Why is this important? Designed for business users Builds customer loyalty while increasing efficiency and profitability Enables agility in the face of changing market pressures

Monitoring and Control Back Panel (showing Actual’s and Targets) consolidated across propositions Configurable Metrics Panel Planning Grid showing real-time performance Axis 2: Customer Segment, Channel, etc Axis 1: Proposition Hierarchy Simulation Timeline

Why is it different? Decision Engine – Improves the customer experience in all channels – Business owners can implement sophisticated, distributed and profitable Cx strategies – Provides Next Best Action for inbound and outbound sales, service and marketing Recommendation Advisor – Unifies the customer experience across all channels, lines of business, processes and issues – Integrates inbound and outbound customer communication – Enables front-line staff to have natural context-sensitive conversations – Offers real-time guidance and propositions that vary and adapt with situations and customer details 6

Delivered Benefits Increased ARPU by 9% ($150m) Reduced churn by 3% ($100m) Cost of save reduced by $500K per month Improved customer satisfaction Increased response rates to >75% ROI within 6-9 months