Who’s Buying What in Super Bowl XLII Patty Brantley Stephanie Creek

Super Bowl XLII, Feb. 3 rd on Fox -In Glendale, AZ

“The Big Game” What is the 2 nd most exciting reason to watch the Super Bowl? What is the 2 nd most exciting reason to watch the Super Bowl? Last year, 93.2 million viewers watched, which aired on CBS Last year, 93.2 million viewers watched, which aired on CBS Last year, marketers paid as much as 2.6 million for a 30 second spot Last year, marketers paid as much as 2.6 million for a 30 second spot This year, Fox has received 2.7 to 3 million for 30 second ad This year, Fox has received 2.7 to 3 million for 30 second ad

AnheuserAnheuser-Busch Busch AnheuserBusch Bought 7 ad spots for this year’s game Bought 7 ad spots for this year’s game 6 of these 7 are dedicated to Bud Light 6 of these 7 are dedicated to Bud Light One :60 for Budweiser will feature the traditional Clydesdale mascots, and one other will focus on a responsible drinking message. One :60 for Budweiser will feature the traditional Clydesdale mascots, and one other will focus on a responsible drinking message. Most of the Bud Light spots will feature the now- familiar formula of men, women or animals going to great lengths to drink Bud Light. Most of the Bud Light spots will feature the now- familiar formula of men, women or animals going to great lengths to drink Bud Light.

Pepsi Bought 2 minutes of total ad time Bought 2 minutes of total ad time Will feature Justin Timberlake promoting “Pepsi Stuff” by hurtling himself through various stunts as he demonstrates how every sip of Pepsi gets consumers closer to the music and stuff they want. Will feature Justin Timberlake promoting “Pepsi Stuff” by hurtling himself through various stunts as he demonstrates how every sip of Pepsi gets consumers closer to the music and stuff they want. Continues to use celebrities for promotions (Beyonce, Britney Spears, etc.) Continues to use celebrities for promotions (Beyonce, Britney Spears, etc.)

Victoria’s Secret Bought one 30 second ad during the second half of the game Bought one 30 second ad during the second half of the game Will feature model Adriana Lima with a football Will feature model Adriana Lima with a football Using “sex appeal” to capture attention Using “sex appeal” to capture attention First ad in Super Bowl since 1999 First ad in Super Bowl since 1999 Motivated by slow sales during Christmas, perfect timing for Valentine’s Day which is the 2 nd biggest selling period of the year Motivated by slow sales during Christmas, perfect timing for Valentine’s Day which is the 2 nd biggest selling period of the year

Frito-Lay Bought one 60 second ad to run between the first and second quarter Bought one 60 second ad to run between the first and second quarter Last year, Doritos ran contest asking consumers to create its Super Bowl ad Last year, Doritos ran contest asking consumers to create its Super Bowl ad This year, Doritos invited unsigned music acts to submit an original song. Consumers voted and Doritos will air a professionally produced music video of the winning song during the Super Bowl. This year, Doritos invited unsigned music acts to submit an original song. Consumers voted and Doritos will air a professionally produced music video of the winning song during the Super Bowl.

Conclusion Marketers see the Super Bowl as an opportunity to increase brand awareness, and a way to promote a new/existing products Marketers see the Super Bowl as an opportunity to increase brand awareness, and a way to promote a new/existing products Super Bowl is one of the most viewed sporting events of the year Super Bowl is one of the most viewed sporting events of the year Don’t forget to watch! Don’t forget to watch!

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