Some revision What is a sign? What is a sign? Explain the meanings of the following words: Explain the meanings of the following words: Polysemic Polysemic Signifier Signifier Signified Signified Anchor Anchor Semiology Semiology Image Analysis

Describe what is meant my the term Demographics Describe what is meant my the term Demographics What is disposable income? What is disposable income? Explain the term Product Placement Explain the term Product Placement What is the USP of a product. What is the USP of a product. Explain: Direct Mode of address Explain: Direct Mode of address Image Analysis

Genre Genre means type i.e a type of media text with certain characteristics or conventions Genre means type i.e a type of media text with certain characteristics or conventions Give some examples? Give some examples? Cross genre or hybrid genre means a mix of genres e.g ‘Wall E’. Cross genre or hybrid genre means a mix of genres e.g ‘Wall E’. What are the genres of Wall E? What are the genres of Wall E? Why are they important? Why are they important? Look at some film posters what genres are suggested? Look at some film posters what genres are suggested?

Genre Genre means type i.e a type of media text with certain characteristics or conventions Genre means type i.e a type of media text with certain characteristics or conventions Give some examples? Give some examples? Cross genre or hybrid genre means a mix of genres e.g ‘Alien’. Cross genre or hybrid genre means a mix of genres e.g ‘Alien’. What are the genres of the film ‘Alien’? What are the genres of the film ‘Alien’? Why are they important? Why are they important? Look at some film posters what genres are suggested? Look at some film posters what genres are suggested?

Representation The way in which people places or events are re- presented to audiences. The way in which people places or events are re- presented to audiences. Many representations of people e.g women, teenagers ethnic groups etc are often stereotypical. Many representations of people e.g women, teenagers ethnic groups etc are often stereotypical. Stereotyping is labelling a group or person in a certain way usually unfairly (negative) Stereotyping is labelling a group or person in a certain way usually unfairly (negative) Can you think of any teenage positive stereotypes Can you think of any teenage positive stereotypes

Intertextuality Is the link between two media texts. Is the link between two media texts. E.g when watching a Film or TV programme you recognise a reference to another film or programme. E.g when watching a Film or TV programme you recognise a reference to another film or programme. Can you think of any? Can you think of any?

Keywords Genre, Cross genre Genre, Cross genre Conventions Conventions Narrative Narrative Stereotype Stereotype Representation Representation Intertextuality Intertextuality Audience Audience

Conventional shape - portrait Serif font – Silver,chrome Bandage – blind- operation ? Superimposed eye,digitised- pixelated? Brown ? Central Image-tightly cropped VCU, Symmetrical. Same font and size – branding? Dark blue-grey tint same as film Famous director Strapline Production credits- conventional- symmetrical

Genre What was your first Cd you bought? What was your first Cd you bought? What was the genre? What was the genre? Make a list of different Music Genre Make a list of different Music Genre Genres constantly changing Genres constantly changing Hybrid/ cross genres Hybrid/ cross genres HW-Look through your CD collection how many Genres of music are there. HW-Look through your CD collection how many Genres of music are there.

A visual Pun First minimalist LP cover Historical Image Used Use of Type Colour Moods

Artists Image sells the CD Mood of music portrayed

Album covers as Art. Intertextual referencesPop Art, Gilbert and George, Andy Warhol How many do you recognise? Find the name of famous Pop Artist who produced this cover

Conventions of CD covers Conventions of CD covers Mode of address. Who does the creator think you are? Mode of address. Who does the creator think you are? Go through thumbnails which attract? I tunes and Vista both use Cd Cover image to ‘thumb through’. Reasons? Go through thumbnails which attract? I tunes and Vista both use Cd Cover image to ‘thumb through’. Reasons? Cd covers as Art Cd covers as Art Important selling tool Important selling tool Gimmicks Gimmicks

Analysis of CD cover Font style? Number? ‘To Pack’ a gun means to carry a gun. Why Direct Mode of address? Marketing ploy? Texting language- Font? Symbolic Gesture- Symbolic Gesture- Praying? Hand is a gun held up right? Mise-en-scene Black background- why? Connotations? Audience?

Symbolic codes Symbolic codes are very important. Symbolic codes are very important. Identify the range of symbolic codes and explain why they have been used by the makers of the text. Identify the range of symbolic codes and explain why they have been used by the makers of the text. Use the words SIGNIFY or CONNOTE when describing symbolic codes.. Use the words SIGNIFY or CONNOTE when describing symbolic codes.. Body language eg. Tupac is looking straight at the camera in a direct mode of address this could mean (signify) he is looking at you (the reader) only or he is staring you out, means business, tough. Body language eg. Tupac is looking straight at the camera in a direct mode of address this could mean (signify) he is looking at you (the reader) only or he is staring you out, means business, tough. Gesture – What are his hands doing, why? Gesture – What are his hands doing, why? Dress- dark shadows around face signify hoody possibly.Gangsta uniform! Dress- dark shadows around face signify hoody possibly.Gangsta uniform! Composition: rule of thirds, perspective, symmetrical? Composition: rule of thirds, perspective, symmetrical? Colour Colour Typographic codes: fonts, plain, bold, italic, decorative, serif / sans serif Typographic codes: fonts, plain, bold, italic, decorative, serif / sans serif Anchorage ( text to give meaning) Anchorage ( text to give meaning) Back

Key lit from above suggests ‘noir’ feel jazz is often choice of music for film noir Red white and blue –an American record? City feel, associations? Serif Sans Serif for lead Artist. Dominant image with Tenor Sax. Low angle shot emphasises dominance. Sax provides divide between text and Redman Featuring other well known jazz musicians a convention of Jazz music. Anything else Rule of thirdsRED man

Choose a Cd Cover of your own and deconstruct it. Choose a Cd Cover of your own and deconstruct it.

Audience Target audience Target audience Identify age, gender, race. Identify age, gender, race. How might this effect the content? How might this effect the content? Explain what is meant by a primary and secondary target audience ? Explain what is meant by a primary and secondary target audience ?