Check our web site at www.weatherindustry.org Enhancing Public Outreach through the Private Sector 2001 National Hurricane Conference Maria Pirone Director,

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Presentation transcript:

Check our web site at Enhancing Public Outreach through the Private Sector 2001 National Hurricane Conference Maria Pirone Director, Global Data Products WSI Corporation

The Changing Environment Increased coverage in the traditional outlets Expansion into New Media More Advanced Tools Opportunities for Public Outreach

Increased Coverage More stations with Local News & Weather coverage Growth of Cable Stations (CNN, Fox News) Birth of Network “Storm Centers”

Increased Coverage Proliferation of Station- sponsored web sites

New Media Free Web Sites Remote Devices –Pagers –Handheld PC’s Desktop Alerting via

Free Web Sites

More Advanced Tools Local Models GIS Compatible Data Next Generation Crawl Systems More Data Sets

Public Outreach Visualizations as Educational Tools

Summary Technology has changed the expectations of the public--- “immediate & instantaneous” aren’t fast enough. We need “collaboration, communication and cooperation” to take action to the next level.