To Publish, or Not to Publish… Making Smart Publishing Decisions

Traditional Publishing Author w/ Manuscript + Publisher w/ Funding =

What You Will Do… Provide the completed manuscript Work with editors and design teams Help promote the completed work

What they will do… Design the cover Typeset the book Determine the title Pay for printing, distribution and marketing

Self Publishing Author w/ Manuscript + Funding =

What You Will Do… Everything

Pros for Traditional Much less risk for the author Much less cost for the author Ready team of professionals already assembled No startup costs Greater prestige

Cons for Traditional Much lower profit margin Far less creative control over cover, title, etc

Pros for Self Publishing Much higher potential for profit Greater creative control

Cons for Self Publishing Much greater financial risk Higher startup costs More effort on the part of the author Some people will not take you seriously

Traditional 5000 $10$50,00010%$5,000=x= Print Run Total RevenueRoyaltyAuthor Profit -$5,000 Expenses $0= Total Author Profit $5,000 If your book does not sell, you do not lose any money.

Self 5000 $10$50,000100%$50,000=x= Print Run Total RevenueRoyaltyAuthor Profit -$50,000 Expenses $25,000= Total Author Profit $25,000 If your book does not sell, you stand to lose a lot of money.