The EEG Face Mask Revolutionizing the Sidelines of The National Football League Miles Brickley Samantha Kaufman Marina Girgis 1

Overview 1.Defining the Problem 2.Our Solution: The EEG Face Mask 3.Points of Differentiation 4.Health Benefits to Players 5.Financial Benefits to the NFL 6.Implementation and Timeline 2

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Defining the Problem 4 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Head trauma affects 1 in every 3 players. Source: NFL, 2014 Treating traumas is very costly. Source: GenXFinance, 2014 Treating traumas is time-sensitive. Source: BPLReadings, 2014 Treatment has exclusively been at a hospital. Source: BizJournals, 2014

Our Solution: The EEG Face Mask 5 Source Lepola, 2014 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Points of Differentiation 6 Source: “ “Face-based Disposable EEG Mask ”, 2014 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Source: “EPOC”, 2014

Health Benefits to Athletes 7 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Speed Early Diagnosis Present on the sidelines Early Treatment/ “Golden Hour”

Financial Benefits to NFL 8 Traditional EEG Technology New EEG Face Mask Equipment$7,000-$11,000$320-$350 Patient Cost$674$24.50 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline 1 of the cheapest traditional EEG’s = 20 of the most expensive EEG Face Masks

Financial Benefits to NFL 9 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline $45000 Cost to Treat One Retired Player Implementation of EEG Face Mask $ % ROI

Implementation and Effects on NFL 10 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Processes People Systems Training neuro-trauma consultants Utilizing a user-friendly software Barriers to Implementation Reevaluating current trauma management

Time Until Ready for Market 11 Research indicates a 2-3 year timeframe until this technology is ready for market Source: “EPOC”, 2014 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Timeline to Market 12 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Development (6 months) Initial Testing (3 months) Search for Investors (6 months) Final Testing/ Regulatory Approval (8 months) Product Launch (1 month)

Pilot Program in Cleveland Browns 13 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Average 7.3 Concussions Per Season Worth $1.1 Billion Maximum Average 4 Games Missed Wins-To-Player Cost Ratio Could be implemented by the 2017 Brown’s Preseason

Summary 14 Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline Problem: Trauma costs to the NFL Solution: EEG Face Mask Recommendation: NFL should implement this technology

Appendix 15 1.Cost of the EEG Face MaskCost of the EEG Face Mask 2.Potential early-adoptersPotential early-adopters 3.Ratio of cost to consumerRatio of cost to consumer 4.Medical personnel required by NFLMedical personnel required by NFL 5.Method to Derive TimelineMethod to Derive Timeline Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Cost of the EEG Face Mask 16 Back to Appendix Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Potential early-adopters 17 Source Lepola, 2014 Back to Appendix Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Ratio of cost to consumer 18 Ratio=Patient Cost/Cost of Equipment Traditional EEG= 674/ 7,000=.096 Disposable EEG Face Mask= 24.50/320=.077 Back to Appendix Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Medical personnel required by NFL 19 Source Bleacher Report, 2014 Back to Appendix Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Method to Derive Timeline 20 Back to Appendix Development (6 months) It’s been researched and given a prototype through the University of Finland Dissertation Other, similar technology is on the market currently that could permit the technology to be developed faster than if it was completely new Initial Testing (3 months) Testing requires using the technology to measure brain activity and then testing the same patient with traditional EEG technology to compare results Seeking investors (6 months) Angel investors would be nice, but the more likely investors for this type of technology would be institutional investors/medical technology companies looking to acquire this technology – historically takes 90+ days Examples could be Essex Woodlands and Domain Associates Final development/Regulatory Approval (8 months) Since similar technology exists, the regulatory channels necessary to get it approve are already in place Final development should work out any minor details as well as focus on customer comfort and ease of application Launch (1 month) Getting the product to the NFL and following through with the necessary training Problem EEG Mask Differences Health Benefits Health Benefits Cost Benefits Cost Benefits Timeline

Works Cited 21 Belson, K. (2014, September 12). “Brain Trauma to Affect One-in-Three Players, N.F.L. Agrees.” The New York Times. Retrieved November 09, 2014 fromhttp:// concussion-deal-are-released.html?_r=0http:// concussion-deal-are-released.html?_r=0 Campellone, J. (Ed.). (2014, October 9). “EEG.” MedlinePlus Medical Encyclopedia. Retrieved November 08, 2014 from “EEG.” (2014). CAREOperative: Healthcare Bluebook. Retrieved November 08, 2014 from “EEG Systems.” (2014). MFI Medical Equipment Inc. Retrieved November 08, 2014 from “EPOC.” (2014). EMOTIV Inc. Retreived November 08, 2014 from “Face-based Disposable EEG Mask to Help Quickly Diagnose Brain Damage.” (2014, September 25). MedGadget. Retrieved November 08, 2014 from quickly-diagnose-brain-damage.htmlhttp:// quickly-diagnose-brain-damage.html Lepola, P. (2014, September 26). “Novel EEG Electrode Set for Emergency Use.” Publications of the University of Eastern Finland. Retrieved November 08, 2014 from pdfhttp://epublications.uef.fi/pub/urn_isbn_ /urn_isbn_ pdf “NFL Health Update: Troy Vincent Relates Five Myths About Players.” (2013, November 19). The National Football League. Retrieved November 09, 2014 fromhttp:// troy-vincent-relates-five-myths-about-playershttp:// troy-vincent-relates-five-myths-about-players Ozanian, M. (2014, August 20). “The NFL’s Most Valuable Teams.” Forbes Online. Retrieved November 09, 2014 from “Standard Electro-Cap.” (2014). Bio-Medical Instruments. Retrieved November 09, 2014 from medical.com/products/electro-cap.html?gclid=CO3Iw7-28cECFXIF7AodTiwALQ medical.com/products/electro-cap.html?gclid=CO3Iw7-28cECFXIF7AodTiwALQ “Tuition, Fees, and Refund Policy.” (2014). The National Institute for Emergency Medical Services. Retrieved November 08, 2014 from