Five Threads of Social Entrepreneurship Dr Ira Kaufman Lynchburg College School of Business and Economics Social Entrepreneurship Course Spring 2013

Do you…. Want to be an entrepreneur? Create value for others and build a new organization or transform your current one? Design innovations to make organization more efficient successful reach their goals? Want to change the world?

What is the course about? Change your intention about how U use social communications- Each post has a purpose that moves U closer to your goals Integrate your values and creativity with entrepreneurship and digital technologies Think strategically to generate a strategic plan for a non-profit venture Developing your skills and power to change the world

Five Threads Sustainability values (internal) Innovative, creative (internal) Entrepreneurship (internal to external ) Digital Revolution (external – resource) Strategic Management (external execution)

Sustainability values Social entrepreneurs: Motivated from within to serve others and make their community/world better Innovate to produce products and/or services that help alleviate important global social problems such as poverty, health, education, and environment. Develop innovative solutions to society’s most pressing social problems. Dialogue on Sustainability

Innovative, creative Social entrepreneurs develop: enthusiasm to create courage to take risks willingness to embrace failure patience to learn from mistakes

Entrepreneurship Social Entrepreneurs are ambitious and persistent tackling major social issues offering new ideas for wide-scale change identify entrepreneurial opportunities and construct innovative solutions FjTOM32g&NR=1 FjTOM32g&NR=1

The Revolution Defined

Digital Revolution Digital Media is about : Conversing and building relationships interacting with organizations and other users Participating in the design and communication of the message Breaking down separation between functions in an organization Facilitating collaboration across departments. Social Media 2013

What is Strategy? Elements of Strategy – Why – What – How – Who – Where Integrated and Sustainable

Think Thru Strategic Lens “Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations”

Strategic Management Social entrepreneurs are challenged to: respond to social needs, including organizational mission, funding, operational execution, and sustainability. design social enterprises and formulate a strategic plan including branding, digital marketing strategy, budget, implementation and evaluation. M&list=UU_Ae80BKNn_gpZKvohEjgSw&index=2 M&list=UU_Ae80BKNn_gpZKvohEjgSw&index=2

What U want from the course? Prepare blog post - What are your course expectations Prepare list of questions ©2013

About the Presenter Dr. Ira Kaufman, President, Ira combines 30 years of rich experiences with businesses and non-profits to guide them to leverage the power of social media for marketing, recruitment and organizational development. Ira collaborates with a team of experts to design interactive environments to by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive programs. Currently Assistant Professor, Lynchburg College School of Business and Economics. © 2011 LinkedIn: Facebook: Twitter: URL: