Aggressive Digital Marketing: Spreading the Message via Social Networking and Web 2.0 Ben Moore.

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Presentation transcript:

Aggressive Digital Marketing: Spreading the Message via Social Networking and Web 2.0 Ben Moore

FACEBOOK FAN PAGES - Facebook currently has more than 300 million users. -Companies are now utilizing Facebook to target potential and current customers. -Becoming fans of these business can spread brand messages and open up fans to messages on their desktop, laptop or mobile device. Takeaway: Why is this important?

Breaking down FB Fan Page

Your Daily Press Release Why Twitter? ◦ Everyday, millions of users create, share and discover ideas on Twitter ◦ Users also find great value in connecting with businesses of all kinds on Twitter to: Share their experiences, both good and not so good Provide feedback on recent events or launches Discuss product ideas Learn about exclusive deals or offers Get customer service Case Study ◦ Dell Outlet  Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter. Targeting potential customers (followers): Search.twitter.com

YouTube Brand Channel In November 2006, within a year of its launch, YouTube was purchased by Google Inc. in one of the most talked-about acquisitions to date. Has numerous partnership deals with content providers such as CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA and The Sundance Channel. Link:

Questions?

Thank you! Contact info: Ben via Twitter