Vesl-1 speaking Mario, Fuguo, VESL Speaking Team member: Mario, Fuguo, Fernando

Context  Business Practice  Company Overview  Headquarters  Company President  Brief History  Success  Marketing  Charities

Business Practice  Retail: Sale electronics products  Appliances electronics  Office electronics  Entertainment's electronics  Sports electronics  Shops and online-stores  Costumer Services

Company Overview  More than 1500 Retail stores  Above160,000 employees  had negative 11% sales growth  Revenue: US$ billion (2013)

Headquarters  7601 Penn Avenue South Richfield, MN

Company President Hubert Joly, CEO of Best Buy Born 1959 (age 54–55) France ResidenceRichfield, Minnesota, U.S.

History  Founded in 1966  Richard Schulze  Gary Smoliak  Audio Specialty Store  Rebranded in 1983  In 1992, hit the $1 billion annual revenues

Key Success Factors  Ability to give customers hands-on experience with products  Excellent Customer service  Major chains use superstore format  Sell wide variety of electronic devices  Knowledgeable employees Good people, good training. Put it all together and what do you get? --Happy customers!  Strong Brand Recognition

Marketing Four PS use in marketing for Best Buy  Product Strategy  Pricing Strategy  Distribution Strategy  Promotion Strategy

Charities Bust Buy Foundation  Give back to the community through national  Support non-profit organizations across the U.S.  Cancer Foundation

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