Crexendo Online Marketing Competition Basics of Web Marketing

The Bad News First eCommerce Conversion Rates – 2% Lead Gen Conversion Rates – 3 to 5% 98% of sites– Less than 10 visits / day 4% of eBay sellers – 80% of eBay sales 75% of eBay auctions - fail

Conversion Best Practices 2 % 10 % Visitors Action-Takers “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff EisenbergJeff Eisenberg

3 Quick Tips for Better Conversion 5 Second Rule – on every page –Who –What –Why Clear Calls to Action Messaging – longer but skimmable

Keyword Research

Competitive Reconnaissance Google Toolbar – PageRank™ Alexa Toolbar – Traffic Rank

PageRank™ The Big Picture

Anchor Text

Which Search Engines Matter? Google – 75% Market Share Yahoo – 13% Bing – 10% Ask – 2%

What Matters to Search Engines? - Inbound Links (PR – 3) - Anchor Text Links Off Page Ranking FactorsOn Page Ranking Factors - URL - Title - Description - Keyword Tag - Copy On The Page - Headlines - Opening Paragraph - Main Body - Concluding Paragraph - Image Alt Tags

“Knowing and not doing… is the same as not knowing.” – Socrates “A website with no traffic… is the same as no website at all.” - Parker “Building a website and crossing your fingers… is not a strategy.” - Parker