Attracting International Students Presented by Kaushal Jhaveri Senior Marketing Consultant Education and Training International

Overview Introduction to Marketing ETI Regions we cover South Asia Projects How you can help

Education and Training International – Marketing team Jeff Gunningham – Managing Director, ETI Ngaire Young – Director, Strategic Marketing Rhys Lodwick Judith Genat Martin McDonnell Chris Brockman – West Coast TAFE Patricia Bradbury – Swan TAFE Olivier Charpenay – Central TAFE Kaushal Jhaveri – Challenger TAFE

Key Markets China – Chris, Ngaire Indonesia, Korea, Japan – Patricia Malaysia, Brunei, Singapore, Thailand, Vietnam, Philippines, Cambodia, Myanamar – Rhys Africa – Chris, Rhys Europe – Martin, Olivier Hong Kong, Taiwan – Martin, Patricia Indian Ocean Region – Olivier, Martin Middle East – Kaushal, Rhys South America – Martin, Olivier South Asia – Kaushal, Rhys North America – Judith, Martin

Top 10 Countries Korea % Japan % Malaysia % Reunion Islands % England % Brazil % China % Hong Kong % Indonesia % India % Total ETI3,0572,47923%

South Asia India, Sri Lanka, Bangladesh, Pakistan All four growth markets – very competitive Assessment Level 4 for TAFEWA Developed good network of agents Prospective students now looking to study in Perth due to WA resources boom Good prospect for TAFEWA courses ‘packaged’ with University

Projects Alan Heydon – Director, International Projects, ETI ETI draws upon the resources of Department of Education and Training Receives international queries on: –Curriculum development and delivery –Strategic partnerships –Auspising arrangements

How you can help Key aspects of your courses Skills shortages Professional association Industry association Industry placement Job placement Packaging arrangement with university International student testimonial

How ETI can assist Extensive network of agents Region based specific marketing advice Developing articulation arrangement International student ‘issues’ Projects

Questions