Corporate identity

Key aspects of corporate identity not just a logo emanates from behaviour and reality as well as appearance concerns tangible and intangible elements of an organisation multidisciplinary in nature must be led from the top

Elements of corporate identity product environmental communication behaviour symbols

Product elements of corporate identity the product itself packaging labelling

Environmental elements of corporate identity buildings signage display units exhibition stands street furniture clothing

Communication elements of corporate identity advertising, direct marketing, sales promotions, public relations, sponsorship product brochures, annual reports websites instruction manuals business cards stationery quotations, invoices, receipts warranties/guarantees application forms carrier bags loyalty cards vehicles corporate gifts

Types of identity monolithic endorsed branded

Reasons behind corporate identity change legislative change entry into new markets mergers and acquisitions introduction of different products and services outdated image

Creating corporate identity Stage 1 Investigation and recommendation Stage 2 Creation Stage 3 Development Stage 4 Launch and implementation

Benefits of a well-managed corporate identity greater recognition speedier response to market needs economies of scale in print and production opportunities for review and improvement improved internal communications protection of valuable asset

Minding corporate identity panels of approved suppliers identity manual internal procedures for working with suppliers identity advisory group identity working group