G amers U nited. 1.Mission Statement 2.History and Current Situation 3.Product 4.Promotion 5.Target Market 6.Consumer Demand 7.Price 8.Place 9.Potential.

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Presentation transcript:

G amers U nited

1.Mission Statement 2.History and Current Situation 3.Product 4.Promotion 5.Target Market 6.Consumer Demand 7.Price 8.Place 9.Potential Problems 10.Conclusion

Our mission is to turn the currently vacant Common’s Corner into an efficacious business while offering an enticing service for the students of North Park. G amers U nited © will present customers with the newest and trendiest games, and opportunities to get and make the best deals.

North Park Secondary School is a very prestigious school in the Peel District School Board located in Brampton.  Founded in 1978  Held the International CO-OP Program in unification with AFS (American Field Service)  Common’s Corner was a semi-successful store  Started the International Business Technology (IBT) Program in 2006  First IBT class graduated last year  1200 enrolled students  Present Principal: Pat Geale  Mascot: Viking  Colours: Blue, Orange, White  New wing

GamersUnited provides consumers with affordable and reasonably priced video games. The available genre of video games will vary according to consumer demand

Promotion comprises of marketing communication activities advertising personal selling GamersUnited will use a series of mediums to promote business. Posters Flyers Personal Selling Personal selling is considered one of the most effective promotional techniques because it pushes interaction between consumer and seller.

Psychographic Segmentation: Method of dividing markets on the bases of psychology and habit of customers

The most critical piece of information that one must possess is the research.

Old games - $24.99 New games - $42.99 Premium pricing Enhances luxury image Ensures good quality Competitive pricing to increase consumer sales Link between selling price and research

Channels of distribution: Producer  Retailer  Consumer Producers include Bungie Studios Game Freak Neversoft Ubisoft Ninentdo

Located at North Park Secondary School in the Commons Corner Store is square feet Storage room is square feet Serving area is 139 square feet

Customer loyalty: behaviour of repeat customers as well as those that offer good ratings or reviews. Hard to break faithful customers from other game stores Technical difficulties can reduce revenue, such as selling damaged games

Business will be successful because: Characteristics such as: affordability, large target market, and convenient location No problem retaining customers Easy to create customer relations “There are no secrets to success. It is the result of preparations, hard work, and learning from failure.” – Colin Powell