EurekAlert! Publicizing your work to a national audience.

Slides:



Advertisements
Similar presentations
NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.
Advertisements

Write the Right Stuff – News Releases that work Peter Aitchison, Media Relations Manager.
Biomarkers Data Center Product Overview Partnership between DMS Data Systems and Cambridge Healthtech Institute.
E MBARGO : TRICKS AND TIPS Eleonora Cossi - INFN.
The Community Engagement Studio: Strengthening Research Capacity through Community Engagement Consuelo H. Wilkins, MD, MSCI Executive Director, Meharry.
May University Collaborations Addressing Community Services Fouad K. Mohammad* Dean, College of Veterinary Medicine, University of Mosul, Mosul,
OFFICE OF SCHOLARLY COMMUNICATIONS Texas A&M University Libraries Open Access Publishing and Citation Rates: Getting Rewarded by Improving Access to Your.
CRC Protocol Documents Protocol Submissions Amendments Publications Study Closure.
Getting the Word Out How to publicize and disseminate your work at NWIC.
51/52 IJAIYE ROAD, BESIDE UBA BANK, OGBA, IKEJA LAGOS NIGERIA. WEBSITE: PHONE NUMBER:
An Introduction to Public Relations
EPR-Public Communications L-05
Open Access: a Biomedical Science Perspective Gerald M. Kidder, Ph.D. Associate Vice-President (Research) and Professor of Physiology Schulich School of.
 Increase access to & improve the quality of addiction treatment;  Educate physicians, other health care providers & public;  Support research & prevention;
PLUG-INs A Student’s Guide to Information Literacy
THE MYSTERY OF GETTING RESEARCH INTO USE… THE ONGOING MYSTERY OF GETTING RESEARCH INTO USE.
Public Relations 101 May 21, Understand how media operates to maximize success Build positive relationships with reporters Understand what’s newsworthy.
Seminar in Palliative Care September 26 – October 02, 2010 Salzburg, Austria in Collaboration with.
Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,
What is Journalism?. Journalism is… the practice of investigating and reporting events, issues and trends to the mass audiences of print broadcast and.
Lecturer: Roxanne Bloomfield Chevanese Y. Campbell.
NIH’s Undiagnosed Disease Program (UDP)
Promoting Your Research: Engaging with the Media Alison Barlow, Public Relations.
PR and Marketing The University of Edinburgh 31 October 2012.
Using the Internet to Aid in Health Reporting Barbara Gastel, MD, MPH Texas A&M University Health Reporting Workshop for Health Professionals and Journalists.
Everest College Resource Center How to Use the LRC Website.
Advancing S&T in Service of Health (KRA 1) at HealthCareCAN Communications and Marketing Initiatives focussing on Research & Innovation.
Finding Credible Sources
+ National and Institutional Guidelines on Conflict of Interest in Physician-Industry Relationships.
& & YORK RESEARCH Research Communications Overview for ORU coordinators Elizabeth Monier-Williams—April 20, 2010.
Landing Your First Academic Job: Application Process and Tips AAEA Annual Meetings Portland, Oregon, July 30, 2007 Yin Xia Department of Agricultural Economics.
The Benefits of Membership: Online Services. New Website On April 1, we are launching a new version of our website! It’s yours to use at:
Communications During a Clinical Trial. Overview This session will cover how to: Announce your trial Maintain good communications Communicate with key.
Submit news items, opinion pieces and requests for photos The News and Events Hub is the easiest way to get your news out and about. The process for promoting.
Teaching Health Professionals How to Treat Type 2 Diabetes Jennifer Larsen, MD Professor and Chief, DEM, University of Nebraska Medical Center.
Getting the Word Out a.k.a. Communications. What we do  Recently did market research, changing our emphasis, scientific areas, people and projects. Departments.
NIHR Research Design Service London Enabling Better Research Dr Caroline Burgess General Adviser 13 th November 2013.
PUBLICATION Research Data Management. Research Data Management Publication Finishing Touches of Research Data Management Where should you publish: Academic.
Relating to the Public.
Media Relations: Communicating your research and expertise to the public Presented by the Office of University Communications.
Project 1: Creating Newsletters Module 2: Becoming Ethical Journalists.
Jim Neaton PubH 8403 Presentation. Perspective of an Editor: How it Works Controlled Clinical Trials (now Clinical Trials) –25 Associate Editors; a Book.
OMICS international Contact us at: OMICS International through its Open Access Initiative is committed to make genuine and.
What is a Press Release? WHAT? A written announcement delivered to the media A press release can… – Generate a feature story – Announce events, promotions,
Research Fellowships. Overview Introduction Why apply for a fellowship Finding the right fellowship The application process Assessment criteria for funding.
Digital Images / Write Copy CUFIMA01A Produce And Manipulate Digital Images CUFWRT05A Write Content And/Or Copy Week 4.
Publishing Services Bureau Web Communications Services Tips for managing the publication process Communications Workshop October 23, 2003.
Aiming for the Right Target A guide to effective communication for financial aid students.
Updating image To update the background image: Go to ‘View’ Select ‘Slide Master’ Select the page with the image Right click on the image and select ‘Change.
Ukpmc.ac.uk As a result of the mandates Research in the open How mandates work in practice 29 th May, 2009 Paul Davey, UK PubMed Central Engagement Manager,
What can your component do to help the CDHA PR Council?
1 L. Gabriel Navar Department of Physiology Tulane University School of Medicine New Orleans, Louisiana Transition from Postdoctoral Fellow to Junior Faculty:
Helen Hogan Clinical Lecturer and Educational Supervisor London School of Hygiene and Tropical Medicine Research opportunities for PH training at LSHTM.
HomeBenefits and Services Events About KUAANA Search Contact us Site Map KUAANA Headlines with photo Most important recent news and events with background.
Hosting of Open Access Titles: Why and How for Libraries Wendy Robertson The University of Iowa Libraries ILA/ACRL Spring.
Media attention does not just happen Prepare for your 15 seconds of fame! Fred Balvert & Souad Zgaoui Erasmus MC, Communications Dept. Erice International.
Jim Neaton PubH 8400 December 12, Perspective of an Editor: How it Works Controlled Clinical Trials (now Clinical Trials) –25 Associate Editors;
Kevin Stewart Clinical Director Clinical Effectiveness & Evaluation Unit Consultant Geriatrician, Winchester Communicating key messages; why bother?
Jeanne McDermott, PhD,MPH,CNM Program Officer Division of International Training and Research Fogarty International Center National Institutes of Health.
From Hire to Promotion What Everyone Should Know About Faculty Appointments Faculty Affairs and Development (FAD) Executive Dean’s Office School of Medicine.
“Organizing a Press Release for My Article” William Grobman, MD, MBA Editor American Journal of Obstetrics & Gynecology Northwestern University William.
ARIES WP2 Task 2.2 kick-off Coordination, support and enhancement of communication/outreach activities for accelerators in Europe Jennifer Toes (CERN),
How to Develop and Write a Research Paper.
The Essentia Institute of Rural Health (EIRH) is
Abramson Cancer Center in the News
Why and When to Write a Grant. Karen E
Targeting clinicians and students
Evolve Better care. Better decision-making. Better use of resources.
2° Project Meeting Modena – 23/01/2018
WP2 Dissemination The dissemination process will mainly be based on 2 specific objectives: 1. Information delivery on the JARC 2. Dissemination of the.
Presentation transcript:

EurekAlert! Publicizing your work to a national audience

Why publicize your work? Elevate the institution’s reputation; show how it’s “Changing What’s Possible” Build your own reputation Help inform the public about cutting-edge science Help the public care more about science so that it will support science funding Enable philanthropic organizations to learn about your work

EurekAlert! is an online, global news service operated by AAAS, the science society. EurekAlert! provides a central place through which organizations engaged in research can bring their news to the media.

Sample Metrics Page Views A new class of drug slows growth of castration-resistant prostate cancer cells 29-Jan-16 8,995 New source of liver disease in obesity caused by saturated fat, but not unsaturated fat 19-Jan-16 4,691 Plasma marker of vascular disease confirmed in type 1 diabetes patients 15-Jan-16 9,082 MUSC launches first clinical trial involving two powerful drugs for lung cancer 14-Jan-16 1,053 Pediatric sickle cell study stopped early due to positive results 4-Jan-16 2,642 NIH $1.68 M grant funds research to help patients with pancreatitis, diabetes 31-Dec-15 9,510 Guarding against immune responses limiting efficacy of antibody-based approaches to HIV 23-Dec-15 14,570

What can you post? Research News Science Business News Grants Meetings National Awards Books

Research News Post releases ahead of print embargoes or within 90 days after publication

Research News Post news releases ahead of print embargoes for access by 8,000 subscribed journalists Post news release within 90 days of publication of an article Publish science policy news with recommendations based on published research Post key conference presentations

What is a print embargo? Journalists cannot publish stories about an embargoed article until the date and time of the embargo have passed.

Why post to EurekAlert! ahead of embargo? Journalists can use the release to prepare their stories, which can then be released immediately after the embargo passes. Journalists like this because their story will be read more if it is timely. In our experience, releases timed with article publication or those that are posted to EurekAlert! ahead of embargo do well with views/media pickup. Example: Almost 15,000 views for press release about our role in NIH HIV antibody study, published on same day as article.

Releases with images or video do well

Sample MUSC Release

Sample Pickup by Media Oncology Nurse Advisor Science Newsline Medicine ml FirstWordPharma Zerocancer.org

Other types of EurekAlert! releases Science Business News, Grants, Books, Awards

Science Business News Collaborations, mergers, or agreements between organizations Start of a new clinical trial, a trial phase, or its results Approval, licensing, or patenting of new products or technology Forecasts, trends, or reports of new economic or financial developments in industries or organizations New databases or resources that aide scientific research

Other Types of Releases Meeting Announcement An upcoming meeting, conference, or seminar at which new scientific research is being presented, and which is open to the media or public Press Conference Announcement An upcoming press event, such as a press conference, teleconference, or online press conference where new scientific research is being released Grant Announcement Funding of organizations, projects, or individuals, including fellowships Work that will begin or continue due to new or continued funding Award Announcement + + An award or honor given to a person or organization; typically not monetary in nature Book Announcement Publication of a new book, manual, or textbook related to science, medicine, technology, or the environment

What this means for you Let the EurekAlert! Working Group know of an upcoming or recent high-impact publication or other news that you think merits a release Send details (i.e., publication date, copy of paper) to research- Provide a brief summary of MUSC’s role in paper. If an author has moved on to another institution, please note

Selection process The EurekAlert! Working Group will not be able to do all requested releases due to limited resources. As resource allows, we will create press releases for: Publications in the highest-impact journals, especially those that involve translational research and those for which MUSC researchers and MUSC Health clinicians played a seminal role Publication, grants, etc. that position our strengths as an institution (i.e., special expertise, special core) and show our collaboration with other leading academic medical centers Publications in specialties that are of strategic interest (e.g., USNWR rankings)

What happens if you are selected? › A writer will contact you to set up an interview. Make yourself available as early as possible for the interview. › The writer working on your release will send you a draft of the release. Promptly review, make changes, and/or approve the draft of release. Note that the release will be written in a media-friendly style (not too much jargon). › The writer may ask about available images to which you own copyright and that would be appropriate for a wider audience.

In addition, your release will be distributed via appropriate MUSC communication channels MUSC News Center (musc.edu/pr/newscenter/) (lay audience) Progressnotes, MUSC’s medical magazine (MUSChealth.org/pn) (physician audience) Stat, the blog for Progressnotes ( (physician audience) Research website (coming soon; lay audience) Departmental newsletters, as appropriate

Featured Experts Profiling MUSC expertise

Featured Experts MUSC can post as many as 100 experts who are willing to serve as a resource for the press when a story in their specialty comes out. As with releases, featured expert profiles help establish MUSC as a leading academic medical center. EurekAlert! Working Group will choose final 100 based on strategic priorities but is open to nomination via the research- .research-

Media Training Media training for experts is available via My Quest. Visit myquest.musc.edu, click on “Enroll” at the top, and then select “Browse Catalog” and look for the “Media Training Resources” module. In addition to the MyQuest resources, on-campus media training facilitators are available.Please contact Heather Woolwine, director of media relations, MUSC or Deborah Reynolds, director of communications, College of Medicine to inquire or set up an appointment.

Questions?