1 2/1/99 Confidential Selling Xilinx Software vs. Altera Xilinx Academy February 24th, 1999
2 2/1/99 Confidential Volume Requirements By Business Price Density $2/unit500Kunits=$1M$10/unit100Kunits=$1M$100+/unit10Kunits=$1M CPLD High Volume FPGA High Density FPGA
3 2/1/99 Confidential XILINXALTERA vs. FLEX 6K vs.FLEX 10K vs. Raphael vs. MAX PLUS+
Xilinx Software How to Compete and Win Against Altera
5 2/1/99 Confidential Xilinx Software Intuitive Design Environment; Easy to Use Superior HDL Design Solutions Best Push-Button Results plus Performance Driven “When You Need it” Best Value Software Configurations
6 2/1/99 Confidential Xilinx Software Intuitive Design Environment; Easy to Use Superior HDL Design Solutions Superior HDL Design Solutions Best Push-Button Results plus Performance Driven “When You Need it” Best Value Software Configurations
7 2/1/99 Confidential Xilinx Ease-of-Use Push Button Design Flows Design Wizards Graphical State Diagram Entry High Volume Solution Interactive Web Enabled Software Xilinx Altera 4 4 Very Limited 4 NO! 4 Limited Device Support Proprietary Synthesis 4 NO!
8 2/1/99 Confidential Xilinx Software World-Class EDA Technology, Intuitive Design Environment Superior HDL Design Solutions Best Push-Button Results plus Performance Driven “When You Need it” Best Value Software Configurations
9 2/1/99 Confidential Express Feature Xilinx HDL Centric Project Management Synopsys Synthesis VHDL and Verilog Included Synthesis Constraint Entry & Timing Analysis Robust Language Support Altera NO! Choose 1 NO!
1010 2/1/99 Confidential Xilinx Software World-Class EDA Technology, Intuitive Design Environment Superior HDL Design Solutions Best Push-Button Results plus Performance Driven “ When You Need It” Best Value Software Configurations
1 2/1/99 Confidential Push-Button Design Runtime in MinutesPerformance in MHz 20 HDL designs ranging from 5K to 100K gates XC4000XL-08 vs. 10KA-1, Alliance Series 1.5 vs. Max+PLUS II v9.01 Runtimes are place and route only on 400MHz Pentium II 3% 9% 42% 44% 4% Default
1212 2/1/99 Confidential Performance Driven Design Xilinx Temp / Voltage Prorating Robust Constraints Language Floorplanner Min Timing Robust Timing Reports Altera NO! 4 4 Revision Control NO!
1313 2/1/99 Confidential Xilinx Software World-Class EDA Technology, Intuitive Design Environment Superior HDL Design Solutions Best Push-Button Results plus Performance Driven “ When You Need It” Best Value Software Configurations
1414 2/1/99 Confidential Volume Requirements By Business Price Density $2/unit500Kunits=$1M$10/unit100Kunits=$1M$100+/unit10Kunits=$1M CPLD High Volume FPGA High Density FPGA
1515 2/1/99 Confidential Target Markets / SolutionsPrice Density CPLD High-VolumeFPGA High-EndFPGA FND-BSX FND-EXP ALI-STD $4,995! $4,995! FND-BAS $95, $495 $95, $495 FND-BSX $495! $495!
1616 2/1/99 Confidential 4 4 PLS-ES / PLS-WEB F1.5 vs. Max+plus II 9.0 Entry Level Software FND-BAS / Free download from Web Proprietary AHDL Synthesis No VHDL / Verilog Synthesis No Simulation No FPGAs, No 6K or 9K Support Free Site-License after PLS- BASE purchase ($995) NEW WebFitter XABEL Synthesis (BAS) VHDL/Verilog Synth (WebFitter) Functional & Timing Simulation CPLDs & High Volume FPGAs included! $95 4 4
1717 2/1/99 Confidential Synopsys Synthesis VHDL and Verilog HDL Support Best Push-Button Results (Non-TD, Same Constraint TD) A.K.A. Speed Technology Complete CPLD and High Volume FPGA Support Functional & Timing Simulation $495 PLS-BASE F1.5 vs. Max+plus II 9.0 High Volume Software FND-BSX Proprietary Synthesis Choose One Best Push-Button Results (Non-TD, Same Constraint TD) Basic Timing Driven Tech. 6K, 9K, Timing Driven Optional Functional Simulation Only $995 + $995 ea. PLSM-6K/8K & PLSM-9K Migration Options 4 4
1818 2/1/99 Confidential Synopsys Synthesis VHDL and Verilog HDL Support Best Timing Driven Results A.K.A. Speed Technology HDL Centric Project Mgmt Revision Control Joint Development for Next Generation Flows $3995 ALI-STD / $4995 FND-EXP PLS-MAGNUM F1.5 vs. Max+plus II 9.0 High End FPGA Software FND-EXP Proprietary Synthesis Choose One Inferior TD Results Basic Timing Driven Tech. Basic Project Management Focus on Proprietary Synth $4,995 4 ALI-STD 4
1919 2/1/99 Confidential Mainstream designer Productivity is dependent on: —Ease-of-Use —Run Time High density and high speed designer Productivity is dependent on: —User Control —Design Performance —Design Iteration Time - Run Time Where Is The Value In Software? Customers see value in software that will enable them to get their job done in the fastest possible time. Productivity through: Ease-of-Use Performance Driven Design User Control.
2020 2/1/99 Confidential Where’s the Value in 1.5? Ease of Use Constraints Editor —Simple control over powerful constraints Automatic Pin Locking —When you’re ready for board layout Improved Reporting —Important information first
2121 2/1/99 Confidential Guides user to the best constraint methodology Graphical Constraints Editor
2 2/1/99 Confidential Minimum Delays Temperature and Voltage Prorating —Faster performance at more optimal operating conditions Dramatic Improvements to PAR Where’s the Value in 1.5? Performance
2323 2/1/99 Confidential Average 2-3x runtime improvement, 10x on some designs Faster timing analysis with K-path algorithm Achieves higher clock rates more easily All this means…. More Turns Per Day Faster Design Cycles Where’s the Value in 1.5? Performance - PAR Improvements
2424 2/1/99 Confidential Floorplanner New Constraints Push Button Performance —Simple control over tradeoff between runtime and performance Where’s the Value in 1.5? User Control
2525 2/1/99 Confidential Foundation & Alliance Series Unparalleled Productivity Key Features in Version 1.5 4 New FPGA/CPLD Families 50% Runtime Reduction Graphical Constraints Editor Floorplanner Automatic Pin Locking 6x Faster Timing Analysis (Kpaths algorithm) New Reporting of Minimum Delays Voltage and Temperature Speed Pro-rating
2626 2/1/99 Confidential Key Messages For Alliance Standards Based Design Interfaces Allows customers to work in their chosen EDA environment. A.K.A. speed tm TECHNOLOGY Faster compile times and increased clock speed lets customers meet their specifications and get their product to market more quickly. Integrated Core Generator Software And LogiBLOX Customers can achieve higher performance and get their designs done faster. World Class Technical Support Instant support over the Web and via the phone to assist customers in completing designs.
2727 2/1/99 Confidential Key Messages For Foundation Complete Front-To-Back Design Environment The tightly integrated tool set makes it easy for customer to learn and use the tools. Powerful VHDL And Verilog Synthesis - Synopsys FPGA Express Robust language support and optimization technology allows customers to get the most speed out of their design. Graphical HDL Editor And Integrated Language Wizard Simple graphical tools help to reduce the time it takes for customers to complete their design. World Class Technical Support Instant support over the Web and via the phone to assist customers in completing designs.