© Copyright 2007 Voxant, Inc. ASIDIC Spring Conference March 17, 2008

Page 2© Copyright 2005 Voxant, Inc. What Content Providers Want  Sea change: the end of the walled garden; taking content to the eyeballs instead of forcing consumers to a single proprietary Web site  Control over where the content goes  Ability to monetize content wherever it goes  Benefit from the distribution of content to the long tail of the Web  Be able to reach large communities of users

Page 3© Copyright 2005 Voxant, Inc. What Publishers Want  Licensed content, no fear of litigation  Quality, brand name content (Name brands simply sell better than User Generated Content)  Bring improved content to viewers to improve stickiness and time on site  Segments of data to match specific interests of their users

Page 4© Copyright 2005 Voxant, Inc. Side Benefits  Changes content licensing from an expense to a revenue generator  Brings enhanced content to the “fee” side as well  Enables content providers to reach markets and segments they would not normally be able to reach  Enables publishers to add content they would not have been able to afford in the past

Page 5© Copyright 2005 Voxant, Inc. What Voxant is doing  Building a new media network  More than 300 licensed Content Providers  More than 25,000 Web sites and blogs displaying content  More than 12 million unique visitors per month  More than 3 million impressions per day  Continuing to provide content to our traditional “fee” based side  But concentrating on the rapid growth of the free side to benefit both  “Free” will continue to be widely embraced to complement and in some cases replace “fee” strategies