BA493 Ad Campaign Presentation Group F1: Ka Ho Chan, Xiaodan Ma.

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Presentation transcript:

BA493 Ad Campaign Presentation Group F1: Ka Ho Chan, Xiaodan Ma

 In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn (D, H, and L) founded DHL  Today, DHL serves more than 220 countries.  Annual Revenue: 27.5 Billion 100 million more than Fedex  Ave. Daily Delivery Volume: 1.5 mil.

 DHL Offers a range of products and services on a one-stop-shop basis.  DHL Danzas Air & Ocean Offering customized worldwide logistics solutions for air and sea freight.  DHL Express The perfect partner for worldwide express and parcel needs.

 Ad from 1984  Less humor used  Informative

 Two Ads were related  More humorous than the previous one

 Global ad  Creative and effective

 Competitive  Brought out an idea of “ Bad for them, great for you ”

 Source: 1/14/cx_ah_0117matchslide_2.html?this Speed= /14/cx_ah_0117matchslide_2.html?this Speed= usa.com/Company/History.asp?nav=com panyInfo/History usa.com/Company/History.asp?nav=com panyInfo/History

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