Presented by THE INVINCIBLES NameID Hasan Al Banna Sarker (captain) S. K. Habib Md. Hasib ul Islam

EXECUTIVE SUMMARY Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. WALTON Mobile is an elegant line of mobile phone handsets. It is distinctive by its unquestionable quality, longer durability and eye-popping style. WALTON maintains a strict quality control process to ensure flawless quality.

Walton is a Bangladeshi company. Beside the other products Walton mobile is holding a good market share in Bangladesh. Every day it is competing with the international brands like Nokia, Samsung, Sony, HTC, Symphony etc. Walton mobiles are cheap in cost, good looking, and provide high quality. SITUATION ANALYSIS

MARKET SUMMARY Companies try to attract customers of different levels through providing quality products. Walton mobile provides different types of mobiles as market offering.

MARKET DEMOGRAPHICS The total targeted population is 10 million users. There is an almost equal ratio between male and female users Ages from are seen to use Walton mobiles frequently. Users enjoy using normal Walton mobile phones with its easy functions. Aged people can fulfill their needs by its general facilities. Teen and mid agers have great fun with the androids.

MARKET NEEDS Quality products Innovative features Customer service Android phone Windows phone MARKET TRENDS

SWOT ANALYSIS STRENGTHS In depth industry experience and insight. Creative, yet practical mobile designers. The use of highly efficient, flexible business model utilizing direct customer sales and distribution. WEAKNESSES The reliance on outside capital necessary to grow the business. A lack of retailers who can work face to face with the customer to generate brand and product awareness. The difficulty to develop brand awareness as a domestic company.

SWOT ANALYSIS OPPURTUNITIES Participation within a growing industry. Decreased product costs through economy of scale. The ability to leverage other industry participants’ marketing efforts to help growth general market THREATS Future/potential competition from already established market participants. A slump in the economy that could have a negative effect on people’s spending of discretionary income on exclusive mobile phones. The release of a study that calls into question the safety of using mobile phones.

COMPETITION Walton mobile is forming its own market. Walton mobiles are produced in Bangladesh by maintaining international standards. But the mobile phone market is already established by international brands. So, it is tough to capture this already established market.

PRODUCT OFFERING The first type of mobile that has been developed is Walton b series. Maximum of which are simple mobile phone in character. Then they introduced Walton L, T, Q series which are actually multimedia phones. At last Walton has introduced primo series in the market. This series is androids that are smart phones, which are made with the latest technology.

CRITICAL ISSUES Establish itself as the premier mobile accessory company. Pursue controlled growth that dictates that payroll expenses will never exceed the revenue base. This will help protect against recession. Constantly monitor customer satisfaction, ensuring that the growth strategy will never compromise service and satisfaction levels.

MARKETING STRATEGY MISSION Walton mobiles mission is to provide the customer with the premium mobile phones and accessories available. Their motto is “Walton mobile at every hand”. Basically Walton mobile wants to serve the customers with world class service. MARKETING OBJECTIVES Maintain positive, strong growth each year. Achieve a steady increase in market penetration. Decrease customer acquisition costs by 1% per quarter.

MARKETING STRATEGY FINANCIAL OBJECTIVES Increase the profit margin by 1.5% per quarter through efficiency and economy-of-sales gains. Maintain a significant research and development budget to spur future product developments. Achieve a double-to triple-digit growth rate for the first four years. TARGET MARKETS  They offer simple phones with general needs. This type of phone is made for the older and poor people.  multimedia phones for entertainment.  People of all ranges can use these phones and can fulfill their necessities as well as recreation.  Walton has newly introduced Primo series which are actually android smart phones. People who want to perform faster and need one stop solution can use these phones.

MARKETING STRATEGY POSITIONING Their highly trained marketers are always trying to perform better in order to place a good position in the customers mind. Its highly trained officials of marketing department already has undertaken different promotional activities in order to have place in customers mind. MARKETING PROGRAM Pricing: It is based on a per-product retail price. Distribution: With the change of time Walton has many sales centers throughout the country. Advertising and promotion: Several different methods are used for the advertising effort. Customer service: Walton strive to achieve benchmarked levels of customer care.

MARKETING STRATEGY MARKETING RESEARCH Walton mobile has its own research team. This team is always in the search to find the opportunities, lacking and other activities of Walton mobile.

FINANCIALS BREAK EVEN ANALYSIS The break-even analysis indicates that $7760 will be required in monthly sales revenue to reach the break- even point. Break-Even Analysis Monthly Units Break-Even$62 Monthly Sales Break-Even$7,760 Average Per Unit Revenue$12,562 Average Per-Unit Variable Cost$22.61 Estimated Monthly Fixed Cost6,363

FINANCIALS SALES FORECAST Walton mobile feels that the sales forecast figures are conservative. It will steadily increase as sales as the advertising budget allows. Sales General needs$455740$598877$ Necessities$72918$95820$ Recreational$57890$102367$ Total sales$586548$694697$797807

FINANCIALS EXPENSE FORECAST The expense forecast will be used as a tool to keep the department on target and provide indicators when corrections/modifications are needed for the proper implementation of the marketing plan. MONTHLY EXPENSE BUDGET Marketing Expense Budget Web site$25,000$8,000$10,000 Advertisement$8,050$15,000$20,000 Printed Material$1,725$2,000$3,000 Total Sales and Marketing 34,77525,000$33,000

CONTROLS The purpose of Walton mobile’s marketing plan is to serve as a guide for the organization. The following areas will be monitored to judge performance- Revenue: monthly and annual. Expenses: monthly and annual. Customer satisfaction New client acquired New product development

CONTINGENCY PLAN Difficulties and Risks Walton is an Internet-based start up organization. So most of the time customers can’t access its product. An entry into the market by an already- established market competitor Worst-Case Risks Determining that the business cannot support itself on an ongoing basis. Having to liquidate equipment or intellectual capital to cover liabilities.

THANK YOU