Center for Career Opportunities First Destination Survey Tim Luzader Susan Bush Iyad Uakoub

2 First Destination Survey Purdue University, West Lafayette Strong model of collaboration needed to accomplish an impressive response rate Telephone follow-up campaign represents positive public relations on behalf of Purdue University. New guidelines from the National Association of Colleges and Employers will mean future reporting to include August and December graduates

3 Ten Year Campus Interviewing Trend

4 Unique Employers at Purdue

5 A Look at the Past University Placement Service, 1967

6 Data Collection Source Breakdown

7 The Survey On-going data collection with final summary completed six months after graduation date. Baccalaureate degrees “Knowledge rate” – reasonable/verifiable information concerning the graduate’s post-graduation career activities Knowledge rate goal – minimum of 65% of students graduating for one year (July 1 – June 30) GUIDELINES

8 The Campaign Personalized The need for the data Confidential Our life long career services Links to our website

9 The Phone Campaign Staff Entry Page 1,800 recent alumni called 14 Professional staff Evenings and weekends 1,000 alumni reached by phone