Utilizing Involver Software By: Davault Chappell, Brad Fischer, and Lauren Foreman.

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Presentation transcript:

Utilizing Involver Software By: Davault Chappell, Brad Fischer, and Lauren Foreman

 Potential growth  Google Analytics  New page  Target audience

 Click through the Examiner Click through the Examiner

 Steady growth, inconsistent interactions  Actual demographics differed from targeted demographics

 Driving traffic to the site  Breaking news and crime stories  Charity-centered stories  Asking questions

 Target different base  More interaction  More regular direct messaging  Tailoring of content  Links on Examiner.net

 How it works  Results  Recommendations

 Surpassed old page  Fans predominantly female

 Traffic direction to the site  Principles of social media  Involver guide Involver guide  Twitter guide

 Attract a wider base of people  Get Examiner’s name out  Low cost  Keep in touch with the community  Tap into smaller already defined Facebook groups

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