E-Marketing Communication Tools Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology Lecture 20 E-Marketing.

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Presentation transcript:

E-Marketing Communication Tools Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology Lecture 20 E-Marketing

Objectives After this lecture, you will be able to: Discuss how marketers use the Internet for advertising, Know marketing public relations, sales promotions, direct marketing, and personal selling.

Sponsorships Sponsorships integrate editorial content and advertising. Sponsorships allow great interactivity and help firms build synergistic partnerships that provide useful content. Sponsor disclosure is an important issue for e- marketers.

Mobile Advertising Mobile Internet usage grew about 25% annually from Techniques for mobile devices include: Display ads Messaging Location-based ads Paid search Video Advertising on mobile devices is likely to increase.

Mobile Advertising Venues by Goal

An Example Tesco uses an innovative way to help customers make purchases Lets see a video of how Tesco has targeted customers in South Korea…

Summary Different types of Mobile Ads Emerging Formats of Ads

Oh, the last thing… Think about the Tesco-Homeplus video that you have seen in this lecture. From the perspective of e-Marketing management, what steps has the company taken? What are your views on their marketing strategies.

It will help if you explore…. Adsense and Adwords programs by Google Advertisements on facebook and other social media