McDonald’s Corporation in the New Millennium Futurists Ashley Caldwell Harold Goldsberry Courtney Hamm Brandon Johnson

The Fast Food Industry Trends Mentioned in the Case New Store designs Speed of drive through service An increase in non- hamburger options More fast-casual restaurants American eating habits The Value Menu Quality and Accuracy Recent Trends

Drive-Thrus: Speed, Appearance, Accuracy  Quality and Speed for Restaurant Success  2001 – 81.5% Accurate  2006 – 91.3% Accurate

American Eating Habits  Pizza and Chicken Chains  Burger chains and revenue  Failure of Diet Foods  Deli-Style Sandwiches

Spending Habits  Value Pricing  Non-Cash Transactions

Location  In-store restaurants  Multibranding

McDonald’s Corporation  Sales Increase  Increase in dividends per share

“Super Size Me”  Places blame for obesity on McDonald’s  Commitment to healthy alternatives

New Menu Offerings  Increase of nearly 2 million customers per day  Country’s largest distributor of Apples

McDonald’s McMakeover  Starbucks-style dining area  Half of stores remodeled by the end of 2006

Major Hamburger Competitors  Burger King, Hardee’s, Wendy’s  Burger Wars  Lost money on burger sales

Value Menu  Market over- saturation  Cause of another burger war

Healthy Options  Salads and Fruit Bowls  Health-food war

Effects of Competition  Value Menus  Competition as a personal attack rather than a business strategy

Non-hamburger Competitors  Yum! Brands  Multibranding

New Marketing Plans  Value Menus  Fourth Meal  Famous Bowls

Recommendations  Quality vs. Quantity  Foreign Expansion  Research and Development

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