Confidential © 2009 Teleca AB Mobile games going Social Bhavya Siddappa Technology Evangelist Teleca Software Solutions 7th May 2011

Confidential © 2009 Teleca AB Talk Overview Mobile Gaming  Market share  Current challenges Gaming going Social  Why Social ?  Trail of Success  Future trends Gaming E2E solution  Teleca Tips  Solution overview  Q & A 2

Confidential © 2009 Teleca AB Why Mobile ?

Confidential © 2009 Teleca AB 4 Size of Mobile Gaming

Confidential © 2009 Teleca AB 5 Size of Mobile Mobile-gaming Revenue To Hit $11.4 Billion In 2014

Confidential © 2009 Teleca AB Can be a bit of a Nightmare 6

Confidential © 2009 Teleca AB 7 Size of Mobile Gaming Technical Difficulties – Fragmentation happens

Confidential © 2009 Teleca AB 8 Size of Mobile Gaming Access and Usage patterns – Ability & Willing to pay

Confidential © 2009 Teleca AB 9 Size of Mobile Gaming Community Thinking – Opportunity cost ?

Confidential © 2009 Teleca AB Talk Overview Mobile Gaming  Market share  Current challenges Gaming going Social  Why Social ?  Trail of Success  Future trends Gaming E2E solution  Teleca  Solution overview  Q & A 10 Stage done

Confidential © 2009 Teleca AB 11 Leading players in Social Gaming

Confidential © 2009 Teleca AB 12 Games are powerful Social objects!

Confidential © 2009 Teleca AB 13 Social Gaming

Confidential © 2009 Teleca AB 14 Lets engage with the users Games are Social objects! 74% of all buying decisions are made on a friend’s recommendations

Confidential © 2009 Teleca AB 15 Lets engage with the users Discover -> Engage

Confidential © 2009 Teleca AB 16 Engaging users Engage the users Player’s passion Build interactivity Incentives in a social context Share with ppl whom we care P2P interact

Confidential © 2009 Teleca AB 17 Passion x Game + Social = Social gaming Location based games 3DEducationArtisticFun Augmented reality Video

Confidential © 2009 Teleca AB 18 Include Mobile feature Scoreboard sharing Achievements, rewards Friends: finding. gifting, comparing

Confidential © 2009 Teleca AB 19 Games connecting to the community High-score (reward) / customizable Connect to the community P2P challenges In-Game transactions Virtual Currencies

Confidential © 2009 Teleca AB Talk Overview Mobile Gaming  Market share  Current challenges Gaming going Social  Why Social ?  Trail of Success  Future trends Gaming E2E solution  Teleca  Solution overview  Q & A 20 Well Done Stage done

Confidential © 2009 Teleca AB 21 Teleca is the only player in segment with comprehensive onshore/offshore global delivery footprint across all major markets We have 2000 mobile software engineers available worldwide Teleca is the only player in segment with comprehensive onshore/offshore global delivery footprint across all major markets We have 2000 mobile software engineers available worldwide

Confidential © 2009 Teleca AB Build app which saves time or kills time UI explains the game Focus on User Acquisition, Engagement AND Retention Integrate Facebook, Twitter and other social engagement channels Build communication channels with your users to foster a community Focus on cross-platform Mobile Social Gaming – tool for branding and marketing 22 Top tips for success

Confidential © 2009 Teleca AB 23 Lets engage with the users Building blocks of a gaming platform

Confidential © 2009 Teleca AB 24 Lets engage with the users Mobile Gaming E2E solution

Confidential © 2009 Teleca AB Mobile game application development is for developers who like challenges