Marina Pizza Parlor Geneva Dunaway Amany Jama Justice Pangelinan.

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Presentation transcript:

Marina Pizza Parlor Geneva Dunaway Amany Jama Justice Pangelinan

Purpose Select a local business Evaluate and observe the business’ website Come up with a plan to improve overall revenue through website Help business reach out to potential customers

Introduction Description of business ▫ Family owned business ▫ Pizza Restaurant Overview of business website ▫ Structure ▫ Capabilities

Target Market Demographics ▫35, 2-4 children, middle class, Geographics ▫San Leandro/ San Lorenzo area Psychographics ▫Hardworking, always at work Buying Patterns ▫Four times a month, loyal to brand

Research Methods Primary Resources ▫ Interview ▫ Survey ▫ Observation Secondary Resources ▫ View competition through yelp

Findings and Conclusions: Strengths Primary ResearchSecondary Research All the information needed is available Online delivering option Coupons available online Good reviews on yelp Known for their big portions Busy on holidays and rainy days

Findings and Conclusions: Weakness PrimarySecondary Menu has too many words, very overwhelming Doesn’t contain many pictures Colors aren't appealing Website isn’t checked out as often by customers

Findings and Conclusions: Opportunities PrimarySecondary Create more revenue by advertising via social networks Create mobile site so that customers will be able to view website with ease Create mobile website Create revenue from improved website and advertising, coupons

Findings and Conclusions: Threats PrimarySecondary Other well known pizza companies Cheaper pizzas More locations of competitions Other businesses has more advertising and publicity The quality of the competitors websites

Competitive Advantage Marina Pizza Parlor Marina Pizza Parlor Domino’s Porky’s Pizza Palace Porky’s Pizza Palace Factors $10.95 Quality of Product/Service Price 1 small pizza Location Reputation/Brands Unique Factors/ Knowledge $5.99$10.99 Very goodGoodGreat Massive sized pizzas Cheaper pizzas Bigger location In a unknown part of town 2 stores on main streets In a hidden part of the city Outstanding Proficient None

Plan for Improvement 1. Consistency ▫Fonts, sizes 2. Overall website ▫Add pictures, menu page 3. Mobile site ▫Create mobile website

Timeline 1.Consistency: 1 person, 4 hours to 5 hours to organize the site. 2.Overall Appearance: 1 person in about a few hours-two days to organize and fix the website’s errors. 3.Mobile site: 1 person, about 3 months in order to be able to order on a cellphone and see the menu normally through a phone.

Thank You.