Advertising Agencies “Busy as a bee” 5 Types of Advertising Agencies In-House Agency Full-Service Agency Creative Boutique Media-Buying Services Interactive.

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Presentation transcript:

Advertising Agencies

“Busy as a bee”

5 Types of Advertising Agencies In-House Agency Full-Service Agency Creative Boutique Media-Buying Services Interactive Agencies An ad department in a company whose main business is not advertising. Provides a wide range of services to meet a client’s complete advertising needs. Specializes in developing creative concepts, creative text, and artistic services. Specializes in buying media time and space like radio and television. Specializes in helping clients prepare ads for new interactive media like the internet.

Advertising Industry Individual Roles Account Services Keeps the agency teams working on the account on schedule and within budget. Marketing Services Includes research, sales promotions, event sponsorship, and public relations. Creative Services Develops the advertising message (words and images to deliver the message)

Advertising Industry Individual Roles Production Services Brings the images and words to life for radio and television commercials. Media Service Help the client choose the most effective media options within the client’s budget. Administrative Services Includes the accounting, personnel, billing and sales departments of an ad agency.

Advertising Agency Fees Often paid on a commission (percentage based on how much the advertiser spends on media)