GEOGRAPHIC Intelligence For Comparative Analysis in the Financial Sector.

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Presentation transcript:

GEOGRAPHIC Intelligence For Comparative Analysis in the Financial Sector

Comparative Analysis Who are your competitors? Where are their branches in relation to yours?

Why Competitive Analysis? Understanding how competing brands position themselves can allow Banks to learn from their mistakes and successes, and act in a distinctive and powerful way. By understand where the competitors are located can provide a powerful tool to stay ahead of the competition.

Skye Bank Branches Looking at the spreadsheets, can you see where Zenith has coverage Advantage over Skye Bank? Zenith Bank Branches

The human brain was not designed to judge sizes and distances just by looking at a spreadsheets... Now try using GEOGRAPHIC Intelligence…..

COMPARATIVE ANALYSIS – COMPARATIVE ANALYSIS – Zenith Bank’s Coverage Advantage over Skye Bank

You Call it Comparative Analysis….. We call it the GEOGRAPHIC Intelligence……

STL had been mapping the location of all banks and their branches across several Nigerian cities for over 2years now. We can effectively produce an interactive coverage map comparing the coverage of YOUR Bank with ANY other Bank in Lagos, Abuja, Portharcourt, and Onitsha. Very soon we shall cover the whole Nigeria

If your Bank still depends on row and column spreadsheet in optimizing your branch network, then you are missing some vital points that only GEOGRAPHIC Intelligence can reveal.

Thank you… Will you like to see a practical demonstration of how GEOGRAHIC Intelligence can benefit your organization? Please contact : Spatial Technologies Ltd Enquiry: (Lagos) (UK)