Cyberpace Advertising Advertising slogans Celebrity Endorsement Beauty Appeal Testimonials Rhetorical Question My adveristings.

Slides:



Advertisements
Similar presentations
THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.
Advertisements

Advertising… Do you know what you want?
Advertising Advertising. What is Advertisements? a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.a.
Testimonial Cindy. What is it??? In promotion and of advertising, a testimonial or show consists of a person‘s written or spoken statement extolling the.
What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.
Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.
Year Ten. A static image commentary is intended to explain the choices you have made when constructing your image. You should be discussing HOW you want.
Techniques of Persuasion.
S1 ADVERTISING UNIT Promote your school.
Forms and Techniques in Advertising Sports and Entertainment Marketing.
Propaganda Techniques: What Are They? Propaganda Techniques are used to influence people to believe, buy, or do something. The purpose is to persuade.
Consumer Health.
Persuasion Is All Around You
Can You Be Persuaded? Smart Consumers Recognize persuasive techniques and Look for Loaded Language.
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
Advertising Techniques What creates the need? “Buy it for me now!”
Propaganda Techniques. What is propaganda? It is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It.
CONSUMER HEALTH. WRITTEN RESPONSE WARM UP On a half sheet of paper: 1.What products have you seen endorsed by a celebrity? 2.Have you ever bought something.
Media Literacy Notes Persuasive Techniques Used in Advertising.
Introduction to advertising I can identify persuasive techniques I can analyze the effectiveness of persuasive techniques. I can create an ad using a persuasive.
Analysing Advertising. Glossary of Techniques Beauty Appeal: Beauty attracts us; we are drawn to beautiful people, places, and things.
Persuasive Techniques used in Advertising What Consumers Should Know.
Use Mackinvia or Google to research:
6 persuasive techniques
Advertising and Persuasive Techniques
Aristotle identified three types of appeals that might be used to persuade an audience. Each one has varying effectiveness, depending on the rhetorical.
ADVERTISING CLAIMS Many believe that they are immune to advertising. They believe that advertising is childish, dumb and influences only the less sophisticated.
Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum.
Taking Sides (Heading for Cornell Notes) Getting To The Heart (Emotions), Head (Logic), & Moral (Ethics) Of The Issue.
Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.
Propaganda Techniques
Advertising Vocabulary
S1 ADVERTISING UNIT Promote your school What is Advertising? If you have something you want to promote or sell and you want to draw attention to it,
Persuasive Techniques Definition: Devices that can sway you to adopt a position or take an action.
Groups of FOUR Become an AD AGENCY with a professional name and clever slogan.
ADVERTISING TECHNIQUES. MAKE A METAPHOR using two images or statements that are completely different, but when placed together create a new idea. You.
Chapter 16 Tobacco Analyzing Influences Slide 1 of 4 Examining Advertising Tactics Use the following guidelines to help you identify and resist the techniques.
Propaganda Techniques. Propaganda Definition: information, especially of a biased or misleading nature, used to promote or publicize a particular political.
Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.
The Birth of Consumerism Using new techniques and psychological research, advertisers able to sell more products to more Americans Ads focused on the.
November 16, 2016 Bell Work: Get out your Rhetoric Notes from last week! You will need them today. Review the terms Ethos, Pathos, and Logos.
Bandwagon Testimonial Name-calling / mudslinging Loaded words
ADVERTISING TECHNIQUES COMMON PERSUASIVE TECHNIQUES USED IN THE MEDIA.
Your Name _____________ 1. 1  Write the words to an advertising slogan or jingle that you are familiar with. For example, “Five. Five dollar. Five dollar.
Propaganda Techniques and Uses.
Persuasive Techniques Used in Advertising
Ethos, Pathos & Logos.
S2 MEDIA UNIT (PERSUASION)
9 propaganda techniques used by advertisers.
How does the media convince us of things?
Propaganda Techniques
Propaganda Techniques Tuesday and Wednesday, February 4 and 5
9 propaganda techniques used by advertisers.
1920’s ADVERTSING ACTIVITY
Midterm Grades Discussion / min.
How does the media convince us of things?
Media Literacy & Advertising
14 common advertisement techniques
Propaganda Techniques and Uses.
Glossary of Commonly Used Techniques
Glossary of Commonly Used Techniques
Draw this diagram in your notes section
How does the media persuade us?
How does the media convince us of things?
How does the media convince us of things?
Power of Persuasion.
Propaganda Techniques and Uses.
14 common advertisement techniques
9 propaganda techniques used by advertisers.
Presentation transcript:

Cyberpace Advertising Advertising slogans Celebrity Endorsement Beauty Appeal Testimonials Rhetorical Question My adveristings

They are subject to ethical constraints and are often viewed with reservations. It are claimed to be, and often prove to be, the most effective means of drawing attention to one or more aspects of a product. For example, McDonalds' slogan, "I'm lovin' it" is a combination of many different techniques, including a variety of associative responsesI'm lovin' it Advertising slogans

Celebrity Endorsement Associates product use with a well-known person. By purchasing this product we are led to believe that we will attain characteristics similar to the celebrity.

Beauty Appeal Beauty attracts us; we are drawn to beautiful people, places, and things.

A testimonial or endorsement is a written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product, which is used in the promotion and advertising of that product.productpromotionadvertising Testimonials

Rhetorical Question This technique poses a question to the consumer that demands a response. A question is asked and the consumer is supposed to answer in such a way that affirms the product’s goodness.

Intercontinental missile Nothing is impossible

Enormous might