HHJHH iRef connects sports leagues and referees. - Rob Sigmon, Founder/CEO HHJHH

Overview Worldwide referee shortage… 1 billion amateur games played annually requiring 2 billion referee hours. iRef trains and matches referees: Eliminates league administration Increases referee earnings Background checks and rates referees Simplifies payment and taxes

An Industry In Pain There is a severe shortage of referees in every sport worldwide. Training programs for referees are regional, sporadic and insufficient to meet demand. A large percentage of referees are transient high school/college students. Sports organizations spend extensive time and resources recruiting referees and processing payments and taxes.

Value Proposition - Leagues Real time database of referees available Background checks and certifications verified Supply and demand referee fee algorithm Recruiting and scheduling costs eliminated Referee fees paid weekly via app/credit card Contractor forms and taxes filed by iRef No fees for services to the leagues

Value Proposition- Referees Access to more games = maximum earnings Weekly payment through app/direct deposit Flexibility to choose geographic work areas On field app check in and game stat reporting Consolidated tax reporting Dashboard features: Earnings Performance rating Certification management

Domestic Target Market 170,000,000 referee games each year Youth Market 87.5 M Adult Market 75 M Senior Market 7.5 M

International Target Market U.S. annual 170 M ref games Israel 4.3 M Australia 12.3 M United Kingdom 34.1 M South Africa 28.5 M Brazil 107.5 M Total 6 countries 356.7 M

3 Year Market Target 2.8% market share Sales goal = 10M referee games Revenue = $317,000,000 Net Profit = $33,401,800 (EBIDAT)

App Matching Process Request a Ref: And find a match! Matching app process: platform developed with cloud database and PC accessibility 1) Leagues enter games that need referees 2) App sends push messages to qualified refs 3) Referee accepts game 4) Position filled notice sent to league 5) Referee checks into game, records stats 6) League rates referee/referee rates league 7) League pays referee fees to iRef 8) iRef pays referee

Competition & IP No existing referee/league matching app “iRef the perfect match” Trademark applied Patent opportunity for matching technology Main competitive advantage: First to market domestic & international

Go To Market Strategy Domestic market launch: CO, FL, OH International launch: Israel Regional Sales Manager in each state/country Pre launch activities by RSM: Contact leagues, procure game listing contract Recruit referees to create profile Pre launch marketing to leagues and referees: Digital, email lists, mobile ads, association lists

Sales Strategy Referee games produce 20% gross commission Regional Sales Manager salary and commission on leagues recruited Diversified revenue streams: Referee game commissions Referee training clinics Advertising on app platform & SMS push messaging Sponsorships

Board of Directors Rob Sigmon – MBA, sales and marketing executive with 25 years entrepreneurial experience. Founded 5 businesses including JR International Marathon, International CMO 2GO, Colorado Fresh Mortgage , MoveDon Soccer League, Operated i9 Sports franchise. John Reeb – PhD, MBA, Crestcom International, management consultant with 30 years of business operations, lean process and leadership experience at Fortune 500 firms. Established network in sports, finance and funding. Joe Clark – CEO at Prana Business, creator of Line-of-Site portfolio SaaS systems for management consulting, mentor at MergeLane and Boomtown Accelerator. Human Resource management, Lean Sigma manufacturing and executive supply chain management/MIT. John Ikalowych – MBA, Sr. VP Colorado Business Bank, corporate business development, strategy, commercial banking, capital acquisitions and funding, business coaching. Executive. Director for C3, CoBiz C-Suite Collaborative.

Start Up Management Team Rob Sigmon – CEO, Operations, fundraising, strategic marketing Jonathan Bryant - VPBD, Business dev, sales, market management Dan Wilson – CMO, Marketing, engagement, SEM, SEO Will Feldman – CTO – App development, website, video Chris Whitaker – CFO, Financials, due diligence, justification Greg Wilson – Controller, AR, AP, ecommerce systems Justin Staudenmayer – CSO – Strategy, IP, inter, sports marketing Shahroukh Dastur – VPF, Finance, sales, valuation, M&A Dave Terpstra – CIO, International operations, go to market Kristi Hamrick – CPO – Publicity, public relations, marketing

Milestone #1 = MVP Market Launch Complete programming app and website Google Maps geo selection interface Cloud based data storage and security Regional Sales Manager hired IP plan implemented Customer Service operational Accounting and payment processing interface Referee Training Clinic scheduled 20 Leagues contracted in Colorado 100 Referees registered in Colorado

Revenue Projections Year 1 Gross Referee Revenue $2.3 million Training Clinics $56,000 Advertising $20,000 Sponsorships $9,000 Total Gross Revenue $2.4 million Expenses $2.4 million (80% referee fees + startup and operating expenses) Net Profit $2,360 Year 2 Gross Revenue $133.9 million Net Profit $9 million Year 3 Gross Revenue $317 million Net Profit $33.4 million

Graph of 3 Year Revenues

Cap Table Current share distribution: Pre$ Post$ Rob Sigmon 501,000 82% 56% App Developer 50,000 8% 6% Management Team (10) 50,000 8% 6% Board of Directors (3) 15,000 2% 2% Option Pool (15%) 132,000 15% Planned 3 Angel investor(s) 132,000 15% Total Post Money Shares 880,000 First Round Funding Goal = 3 Angel Investors Each receiving 5% equity (44,000 shares) post money $100,000 investment and one Board Seat

Milestone #1 Use of Funds 6 Month Start Up Budget App Development $100,000 Management Team salaries $72,000 (CEO, CMO, CTO, Customer Service, Referee Trainer) Marketing $35,000 Regional Sales Manager Commission $24,000 Offices, rent, equipment, insurance, telecom $16,000 Legal & IP $10,000 Funding Acquisition $10,000 Customer service & tech support $8,000 New market development $6,000 Sales training and support $5,000 Referee training clinics $3,000 Working capital $11,000 TOTAL $300,000

Exit Strategy Pre money market valuation = $1,700,000 Post money market valuation = $2,000,000* 5% Equity = $100,000 investment Exit in Year 4 via buyout or investor exit 5% projected net profit for Year 3 = $33.4M Investor return = $1,670,000 (x 16) * Derived from Steve Blank’s Lean Start Up formula and Venture Hacks Cap Table

Key Accomplishments 10/15/15 – International market research completed 11/10/15 – 3 Year business plan completed 12/15/15 – Development of app iRef 1.0 began 12/31/15 – First Management Team meeting 1/14/16 – Funding pitches began 1/26/16 – iRef incorporated in Colorado 1/28/16 – Office lease signed, Englewood, CO 2/8/16 – iRef launch logo and tag line finalized 2/11/16 – Inaugural Board of Directors meeting 2/15/16 – League side of app code completed 2/23/16 – Joined TIE Rockies TRIP funding accelerator

Review Over 1 billion amateur sports games annually iRef makes money through: 20% referee commission Referee Training Clinics Advertising Sponsorships Experienced Board of Directors and Management Team $300,000 seed funding need for MVP 5% equity per $100,000 invested potential value of $1,670,000 exit in 2020

Contact iRef, Incorporated Rob Sigmon, CEO 303-941-1925 rob@irefnow.com 4045 S Broadway, Suite 106 Englewood, CO 80113