Microsoft Tag for Publishing Bridge print content and advertising with the online world in an engaging and measurable way

Microsoft Tag Opportunities for Publishing Advertising dollars are shifting from traditional print outlets to online and mobile media, and leading publishers are finding ways to leverage consumers’ mobile devices to help revive, sustain, and drive profit. –Create more compelling reader experiences –Extend the editorial canvas –Link your print and online world –Attract more advertisers to print publications Microsoft ® Tag is a powerful new technology that can help publishers connect readers – from paper pages – to far more immersive digital experiences, unlike anything print has offered before. See how it works for yourself. Scan any Tag in this presentation to see sample mobile sites

Bring Editorial Content to Life with Tag Use Tag to create a bridge that links your readers to the best of everything you have to offer – whether the content is bound in your print publications or found online.

Produce More Compelling Experiences Connect your print publications to mobile media with Tag. Using Tag in your print publication as a starting point, readers can easily interact with digital content and experiences.

Link Readers to Real-time Information Quickly Keep your print content relevant with Microsoft Tag by linking readers to near real-time information that’s easily available online, such as late-breaking news, stock feeds, weather, or live events.

Increase Profits through Content Partnerships With Tag, you can link your readers to your digital content and the content provided by your online partners, including videos and product reviews, so you can further monetize the relationship you have with your readers.

Attract Advertisers to your Print Publications Magazine advertisers can use Tag to connect with consumers by delivering video to your readers’ phones, opening a store locator app, providing a “scan to buy” opportunity, or offering the chance to participate in a contest or survey.

Make the Most of Opportunities for Tag in Books Tag offers the possibility of bridging traditional publishing with the media-rich experiences available through established and emerging digital media.

Built-In Analytics and Reporting Capabilities Use the analytics and reporting capabilities to understand and adjust your campaigns in real time. Count Individual Tag: Chart the number of scans for an individual Tag within a specified timeframe See How Tags Perform: Chart the number of scans for all the active, paused, or frozen Tags within a specified category Scans Over a Period of Time: Chart the number of scans for the selected Tags in a category within a specified timeframe Report by Individual Category: Charts the number of scans for an individual category within a specified timeframe Compare Category Performance: Chart the number of scans for all your Tag categories Comparative Time versus Scans for Categories: Chart the number of scans for the selected categories within a specified timeframe Heat Map: Charts on a map the number of scans for an individual Tag within a specified timeframe

Microsoft Tag for Publishing Tag can help publishers transform print publications into interactive portals that provide more compelling experiences for readers, create new opportunities to monetize online properties, make your print publications more attractive to advertisers, and can help uncover additional revenue opportunities through content partnerships. Get started with Tag today, and make your publications more immersive, more measurable, more effective, and more fun. Thank You For more information: This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.