5 th Feb – 9 th Feb Station-: Delhi. 92.7 BIG FM – BIG on Auto Industry Highest Share% of Auto clients is on BIG FM.

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Presentation transcript:

5 th Feb – 9 th Feb Station-: Delhi

92.7 BIG FM – BIG on Auto Industry Highest Share% of Auto clients is on BIG FM

The Partnership The largest & No. 1 Radio network 92.7 BIG FM partners with the biggest Auto carnival in India - Auto Expo 2016 As one of the largest media conglomerate 92.7 BIG FM adds to the grandeur of the show through an integrated property on – RADIO – TV (Bloomberg + BIG Magic) – Digital BIG FM turns as the one point destination for all Auto expo 2016 updates.

Highlights & interviews of the auto manufacturers. BIG FM with its most popular RJs will do live shows from the Venue reaching out to 4.3 cr listeners Listeners will be engaged through contests and can win passes for the Auto Expo in Delhi 5-9 th Feb The plan 3 week activity Live AUTO EXPO Feeds Highlights of the Expo Update on Launches Expert Analysis Interviews with Auto Manufacturers LIVE Studio Booth Interaction from Venue

Hourly Auto Expo Update: 2 per hour – RJ Mention from 3 rd Feb till 9 th Feb (10 times a day) Promos on Radio – 10 Per day promoting event – 25 th Jan onwards upto the event start Radio Contest on Auto market/industry – 4 Per day – 25 th Jan onwards upto the event start Bloomberg Expert discussion - 1 per day – 3 rd Feb onwards On Air Amplification

On Air Deliverables Element Start Date End Date Number of days Rotations / day Total Rotations Sponsorship Tags Title / Presenting (5 secs.) Powered By(4 secs.) Associate (3 secs.) Promos25th Jan.9th Feb.16696YYY RJ Mentions (Building up)3rd Feb9th Feb.6212YY Contest Links25th Jan.4th Feb.11222Y OB Links5th Feb.9th Feb.5210YYY Bloomberg Expert Tip3rd Feb.9th Feb.717YYY Total Secondages

LIVE Shows – BIG FM RJs will do live shows from studio booth at venue, covering all the updates of Auto industry with new launches. Dubsmash /Selfie Zone- feeds for digital promotion of the event Connecting with the visitors & listeners on ground, providing opportunity to be heard by Delhi from India’s biggest auto show On Ground Amplification *BIG FM will setup after recce at the venue a centralized location of 20 feet approx), Sponsor to get logo on standee and danglers inside t the booth

BIG AUTO App with all details of AUTO EXPO 2016 & feature help BIG Auto Contest on FB & Twitter. Listeners can share their selfies & post it everyday with hash tag #bigautoexpo. Live updates on BIG FM Page linked to twitter. Inviting people to ask questions related to everyday event on FB through RJ Mentions which then will be asked with Bloomberg experts on next day evaluation. Evening RJ chat with listeners on BIG AUTO App regarding the match. Best comment over chat will be highlighted on air by the RJ. Digital ** App will be subject to sponsorship and lead time for it.

TV Coverage on BIG Magic & Bloomberg *Condition to sponsorship

Sponsorship Cost SponsorCost Presenting SponsorRs. 12 Lacs Powered By SponsorRs. 10 Lacs Associate SponsorRs. 8 Lacs

Thank You