Ad Blocking October 28, 2015

The Dilemma Most internet sites contain ads Sites utilize ads to bring in revenue Income can be significant Ads can be simple “newspaper type” or complex video/audio that takes over the page, interrupting what you are trying to read or hear Free Spotify places a 20 second ad after every third song Ads can be difficult to shut down Certain Comcast ON DEMAND shows will not let you speed through ads Some Netflix DVDs will not let you skip coming attractions

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Ad Blocking Many companies provide SW to block ads AdblockPlus is very popular and is free Here is a recent display from their website

Some have claimed that Adblock Plus charges to have you whitelisted. Adblock says that they only charge large companies

Advertisers are Fighting Back Vendors Claim they are losing significant revenue Vendors Claim that ad blocking will put them out of business Article by Hiawatha Bray Boston Globe 10/26/ will-the-web-business-model-fall/ will-the-web-business-model-fall/ Hulu and CBS require that Ad Blocking be turned off 47% of Americans use ad blocking per Reuters study Brightcove LIFT “will deliver video ads to consumers even if they are running an ad blocker. We inject the ad into the video before it even gets to the page, so the ad blocker cannot block it”

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Bottom Line I’ve been using Adblock Plus (free) for 2 years since recommended by Paul Lewis No side effects