Fresh From Facebook Carousel Ad’s

In Facebooks ever changing Ad’s platform and small business tools There is a New gizmo to play with You are learning it as I am learning it Todays presentation is a blue print of the last couple of days learning how this new tool can help us It’s called Carousel Link Ad’s – Here’s what facebook said about it- Carousel link ads allow you to get better results by showcasing more images and links in a single ad. Use carousel link ads to: 1. Lower cost per conversion or cost per click 2. Automatically optimize for your best creative 3. Drive results across campaign objectives

Here’s how it works – Select Create Ad from one of the MANY places Facebook makes available to you There are 2 options for ad types to be able to do Carousel Ad’s 1. Send people to Your Website 2. Increase Conversions on your website (allows you to also ad a tracking pixel to track the number of conversions)

Enter the MAIN url of your website

Name the campaign

You now have an option that says “Multiple Images in one ad” (up to 5)

Ninja secret – Use Stock Images =)

As I was playing with this I got to thinking – what if real estate agents with listings new this? They could run an ad to up to 5 of their listings at a time

Or what if you created an ad, where the slides “lead” the client The Carousel takes the viewer through a progression

Complete transparency We have not done this yet I will be running next weeks Quick Hit and call to action ad this way to see what it does for clicks and conversions For now…..It’s cool new stuff