Linked The Insider Trac Presenter: Bruce Mattos

Objectives  Social Media Policy  What is LinkedIn?  What’s in it for me?  Who’s on LinkedIn……  Who can I network with?  Do’s & Don’ts  Create a profile & a future plan

Social Media Policy – Let’s feel safe! PURPOSE: The purpose of this policy is to provide UC Davis personnel with standards for participation in social media, such as online blogs, podcasts, webcasts, and social network sites. This includes health system-hosted social media and non-health system social media in which the individual’s health system affiliation is known, identified or presumed. DEFINITION: Social media--incorporates various forms of electronic communication technologies that expand online communications into an interactive dialogue among organizations, communities and individuals. Social media allows for the creation and exchange of user-generated content to be shared and discussed over the Internet and includes, but is not limited to, blogs, microblogs (like Twitter), online forums and chat rooms, other social networking sites (like Facebook, LinkedIn, YouTube, and Pinterest) and all other social media channels. Source: 07.shtml 07.shtml

What is Linked ? LinkedIn is a social network aimed toward professionals – both gainfully employed, active job-seekers, and passive applicants LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories As a member of LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. At a glance……. LinkedIn is more like a trade show – a place where you’d keep things pretty buttoned-up and formal. No need to mention your vacation in Las Vegas on LinkedIn. But that paper you wrote? Perfect!

Networking.. What’s in it for me??  Stay in touch with others met through local events (professional associations, job fairs, seminars, continuing education sessions, etc.)  Share best practice ideas  Share information on local events that are pertinent to business locally  Showcase your services, talent, and expertise  Join the conversation – Make a name for yourself!  Branding / Self-Marketing  Employer sourcing / investigation  Professional Development  Job postings – discover new ways to find employment, internships, consulting, etc.

Who’s on LinkedIn…

Who can I network with?? “I don’t know anyone!”….

Problem solved!... YOU NeighborsCo-WorkersFriends Professional Organizations Classmates Previous Co- Workers

But wait… there’s more! You FacultyCareer FairsFamilyAlumni Company Reps Student Orgs

Profile Etiquette… DODon’t Include a professional “headline” Have errors or spelling mistakes Add a professional looking head-shot Make up or embellish your summary/specialties Include details of your past Work Experience in “resume language” Include personal information you do not want employers to know about (marital status, birthday, etc.) Ask to be “Endorsed” for visible recommendations Treat it like Facebook or Twitter (over-post syndrome) Regularly nurture relationships Send “spammy” messages

Ready, Set, GO BUILD!

Step 1: Build Your Story

Step 2: Profile Story

Step 3: Adding Work Experience  Basic Information:  Resume-Like Information:

Let’s Connect!

Step 4: Build Your Connections  Search for Friends, Co-workers, Instructors, etc.  Use the “advanced search” to find people outside of your network  Visit “People You May Know”  Request Introductions by your 1 st degree to reach 2 nd or 3 rd degree connections

Now What?... DEVELOP A PLAN!  Update and improve your profile daily  Keep adding connections and growing your professional network  Start joining relevant LinkedIn Groups  Follow companies, authors, best practice SMEs  Look for blogs and articles about using LinkedIn- it is always changing and developing  Sign up for LinkedIn Advanced Course (Class #08458)

Resources  Comprehensive list of resources for LinkedIn: -- to-use-linkedin/ to-use-linkedin/  LinkedIn Learning Center: --  Blogs/Posts: