© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 19 International Marketing And The Future

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Demographic Culture Natural resources

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Demographic –The demographic divide, which is the measure of inequality in the population and health profiles between rich and poor countries, is widening. – –Population numbers are also affected by changes in life expectancy. – International Drivers—A Marketer’s External Environment

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Technological development –Has led to dramatic changes in the way people think about communication and information sharing. – –The more globalized the country, the more cybertraffic flows through the country. – International Drivers—A Marketer’s External Environment

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Culture – –Cultural clashes are expected at the micro level, particularly with respect to religion. – Economic development - Economic stimuli put into play by any one nation rapidly affects other countries and trigger responses. International Drivers—A Marketer’s External Environment

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The concern about our natural resources and sustainability has led to the following future predictions. – – – International Drivers—A Marketer’s External Environment

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The concern about our natural resources and sustainability has led to the following future predictions. – – International Drivers—A Marketer’s External Environment

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Political and Legal – –Corruption is a major detractor with respect to business development and prosperity. – International Drivers—A Marketer’s External Environment

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future—Strategic Efforts Balancing global and local expectations Collaborative partnerships Technology-based marketing research

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future—Strategic Efforts Balancing global and local expectations – –Within the company, the precarious balance between global and local has a huge impact on the company’s organizational structure. –

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Exhibit Aligning Innovation with the Life Cycle

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Collaborative partnerships – –Companies that innovate across borders and across companies are referred to as metanational innovators. The Marketer of the Future—Strategic Efforts

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Connecting with the world’s customers –Company websites – –Hand-held devices for product demonstration, mobile credit-card transaction terminals – –Social networking sites, blogs, text messaging, YouTube The Marketer of the Future—Strategic Efforts

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Technology-based marketing research – – – – The Marketer of the Future—Strategic Efforts