NBC1 2008, (c) 2008 Jay A. Smith 1 Business Plan Presentation Workshop

NBC1 2008, (c) 2008 Jay A. Smith 2 第 8 回大学発ベンチャー・ビジネス プランコンテスト の実施について

NBC1 2008, (c) 2008 Jay A. Smith 3 Workshop Checklist 1. Company Name 1. Your Name and Title 2. Mission statement “catch phrase” 2. Business Idea 1. Problem Being Solved 2. Product/Service Solution (why it’s a great idea) 3. Target Customer 1. Market, segment, size (Who, how many?) 2. Place/Channel 3. Promotion 4. Business Model & Revenue Sources 5. Business Strategy and Implementation 1. Competitive Advantages (defensible, sustainable) 2. Key Success Factors (what is important to do well) 3. Operations (How you do it, supply, scale) 6. Financials (3 year forecast) 1. Price, other driving factors (memberships, etc.) 2. Breakeven, How much money do you need, when? 7. Risks 1. __________________ 2. __________________ 1. __________________ 2. __________________ 3. __________________ 1. __________________ 2. __________________ 3. __________________ 4. __________________ 5. __________________ 1. __________________ 2. __________________ 3. __________________ 6. __________________ 1. __________________ 2. __________________ 7. __________________

NBC1 2008, (c) 2008 Jay A. Smith 4 Springboard Checklist 1. Problem/solution: What is it? How big/costly? 2. Your product/service: What is it? Vale proposition. 3. Target market: Who, how big, growth rate 4. Competition: Who? How will you win? 5. Business Model & Financials: How do you make money? Key revenue sources, costs. 6. Management team: Who do you need? 7. Milestones: What key steps to create your business? 8. Use of Funds/Exit: How much money do you need? How will investor make a profit?

NBC1 2008, (c) 2008 Jay A. Smith 5 Guy Kawasaki Slide List 1. Problem 2. Your solution 3. Business model 4. Underlying magic/technology 5. Marketing & sales 6. Competition 7. Team 8. Projections 9. Milestones, Status & Timeline 10. Summary & Call to Action

NBC1 2008, (c) 2008 Jay A. Smith 6 Basic Business Plan Questions What is the opportunity?  What is happening? Why?  How big can it be? When? What is the business strategy?  Does it fit?  Is it sustainable? What is the business model?  How do they make money? Sales/Profit Years 1-3 How much funding is needed?

NBC1 2008, (c) 2008 Jay A. Smith 7 Picture Perfect Inc. Location/contact information Good, simple business summary Industry analysis  Market Size & Growth  Competition History/Progress Team Products Marketing Finance  Forecast  Finance needed  How much raised and from whom What’s missing?

NBC1 2008, (c) 2008 Jay A. Smith 8 Investor Questions What are the key factors for success? No. 1 merit Number 1 risk Confidence of it working When will you know if it is working? Why? Are these the right people? What is missing?

NBC1 2008, (c) 2008 Jay A. Smith 9 Sample Marketing Questions Who is target customer? How many possible customers are there? How does customer buy? Is the purchase compelling to customer? How will you reach the customer? How much does it cost to get a customer? What does it cost to support a customer? How easy is it to retain a customer? What is the pricing? What is the cost of goods? MARGIN

NBC1 2008, (c) 2008 Jay A. Smith 10 Positioning Matrix Reliability Style High Low Ferrari Ford Lexus Daihatsu Toyota

NBC1 2008, (c) 2008 Jay A. Smith 11 Pricing and Product Differentiation Relative Price “Differentiation” Relative Value High Low Low Chance of Success

NBC1 2008, (c) 2008 Jay A. Smith 12 Pricing and Product Differentiation Relative Price Style High Low Ferrari Ford Toyota Daihatsu 1.0 = \ 2,000,000

NBC1 2008, (c) 2008 Jay A. Smith 13 Competitive Differentiation Fancy Plain CheapExpensive

NBC1 2008, (c) 2008 Jay A. Smith 14 Universal 2X2 Matrix Top New Good Bottom Old Bad Left Slow Safe Right Fast Risky

NBC1 2008, (c) 2008 Jay A. Smith 15 Competitive Differentiation Fancy Plain JapaneseFrench RHRH J FamilyRamen Joyfull B C A D E

NBC1 2008, (c) 2008 Jay A. Smith 16 Homework Prepare Business Investor Presentation  Company Name (can change)  Initial Business Idea  Think Big! Sales > ３億円 in year 3 Schedule  7/15 Initial presentation/workshop (English)  7/22 Final Presentations (English or E&J) See Springboard Enterprises/Kawasaki Models  By 7/29 Final Report (English) Read “Picture Perfect” 2 page business summary