CEMS Alliance – Stage 1 April 30, 2009 Dominik Burkolter Alexandra Fisenko Phoebe Liu Igor Zhilin Alliance & Network Strategy Dr. Markus Kreutzer

Agenda  History  Current Situation  Analysis  Stakeholders  Value Network  Current State of the Alliance  Conclusion

Reasons to Form an Alliance Masters in Management Degree with a Global Reach DemandSupply Students ? ? ? Many great programs to choose from Need to be most attractive to companies and students Companies  The CEMS alliance was formed

Reasons to Form an Alliance  Founded in 1988  CEMS Chairman - Bernard Ramanantsoa, Dean of HEC Paris  23 Full Member Universities  4 Associate Academic Member Universities  55 Corporate Partners CEMS Class (+56% vs 5 years ago) 52% male, 48% female 43 nationalities (including 13 non-European)

Facts & Figures See gures.php

Why allied? Theory Expand production base Intellectual property Human resources Financial resources Classroom capacity Exchange intangibles Reputation Credibility Informal learning Access to networks Resource-based view Universities needed complementarities Knowledge-based view Acquire knowledge of partners Knowledge bases converge?

Why now ally? Theory Again, resource-based view: Universities still want complementarities Social network concept: Alliance members tend to ally within existing social networks Existing networks are depleting Critical mass (35 universities) is close After critical mass no new value Knowledge-based view Access knowledge of partners Maintain diversified specialized knowledge Alliance will be more balanced by diversity

What firms want Reputation CSR Promising, bright staff Out of 54 corporate partners, barely 10 indicated CEMS membership on their websites

Stakeholders CEMS

Value Network Analysis Source: Gartner (2008): Value Network Analysis Highlights Tangible and Intangible Value Exchanges Solid lines = tangible, dotted, intangible Alumni Universities Promoting Top Education Potential candidates Students PhD Corporations Faculties Network / Events CV database Internships Job market Career Leading in industriy Knowledge exchange Top students Promoting Feedback Exchange of ideas / opinions Socialising Up-to-date knowledge Studies Money

Organisation Annual Meeting Strategic Board Executive Board CEMS Head Office Student Board Permanent Comitees CEMS ClubsAlumni Association Academic and Corporate Partners Vission and Mission