 Formed in 2008  Every practice has grown by 100k-1.25 million in a year  Decided to create a Think Tank (4 th Annual)  Invite only - $3-$10 million/year  Distill the best ideas and tips to take good to great.

 Facts:  Average office only closes 15-20% on the spot  Average office only sells 30%-35% total  Also facts:  This can be 60-80% IN-OFFICE  The industry lacks the proper training to achieve it  Yes:  SEO  Print and other Advertising  PPC  BUT WHEN?? AFTER close ratio = 80%

 Right People  Right Seat  Paid Right  Then Train – Pay People to Train Your Most Important Investment!!

 SEO  seOversite  Who is policing your web team?  Metadata  Tags  Linkbuilding  Youtube Channel  Real Self  Ratings  Organic Search  PPC Advertising and SEM  Return on Investment on the web  Is google happy?  How do you know they are succeeding? What is a “good” number of leads?

 Theory of AND  Demanding web team results – the year of new web team! – seOversite  Think Big –  Esthetician? No.  Med spa? No.  Become the world leader in a niche surgery? Yes.  Research models with monster margins? Yes.  Start a dream project? (Whisky anybody?)

 Ring The Rag – it’s there already  Think Outside the Box, but think BIG  Be willing to change  Be willing to pay for skills and talent you don’t possess  Look at the facts  Have fun

 Why not $2,000,000?  Free education:  YellowTelescope free podcast  YellowTelescope free newsletters