4 22 2015 Cross-Platform Media Measurement & Data Summit

Slides:

Advertisements

Similar presentations

Multi-Screen Impact: Is There One Metric to Rule Them All? Multi-Screen Impact Case Study for Leading Entertainment/Film Brand Joan FitzGerald, comScore.

Advertisements

INNOVATION TO SUPPORT LINEAR & DIGITAL AD MODELS NIELSENS ROADMAP FOR CROSS-PLATFORM RATINGS:

CLIENT- 2 :- BELKIN-CONSUMER/LIFESTYLE MEDIA OUTREACH CAMPAIGN DATE OF IMPLEMENTATION: NOVEMBER 2008.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

UNDERSTANDING THE DIGITAL ECOSYSTEM. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 CONSUMERS SPEND 12 HOURS PER MONTH WITH DIGITAL.

Multi-Media and Cross-Platform Integration Chapter 13.

Planning Media Strategies A.Guidelines for a Creative Media Strategy B.Quantitative vs. Qualitative Factors.

WHAT IS THAT SHOW OR AD? Chris Lennon CIMM Summit – April 22, 2015.

PRESENTATION TO CIMM MEGAN CLARKEN 22nd APRIL 2015 TOTALING IT UP.

Reed Exhibitions Latin America Background Reed Exhibitions is the world’s leading event organizer with 500+ events serving 52 industry sectors in 38 countries.

SOCIAL MEDIA METRICS Chapter What Matters is Measured  In many ways, social media marketing mimics online advertising in terms of the viable.

Establishing an Audience Based Cross-Media Currency CIMM 4 th Annual Summit April 22, 2015.

Proprietary and Confidential STRONGVIEW MARKETING SERVICES Annual Retainer.

Planning Media Strategies A.Guidelines for a Media Strategy B.Quantitative vs. Qualitative Factors.

Marketing Management, 13th ed

For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.

Slide 5.1. Topics & Learning Goals Review definition & Axioms How to select right channels Introduce 4 different models for building multichannel online-offline.

IMA CIM Overview. IMA Mission “Provide a knowledge-sharing platform for business professionals where proven Internet.

ComScore | AdEffx comScore offers a variety of solutions for advertisers to measure the effectiveness of not only their digital but cross media campaigns.

Socialize Your Brand & Connect With Real People Social Media Optimization.

Jarrett Wold Director of Technology and Platforms.

Making sense of viewer data Genius Digital Products.

For info about the proprietary technology used in comScore products, refer to comScore Aaron Rhodes: Director.

Confidential & Proprietary Copyright © 2007 The Nielsen Company IAB Audience Measurement Leadership Forum Manish Bhatia President - Global Services November.

The Eyeblaster ACM Advertising Campaign Management.

Presentation to the IAB Audience Measurement Leadership Forum New York City; November 29, 2007.

Introduction to Evaluation. Objectives Introduce the five categories of evaluation that can be used to plan and assess ACSM activities. Demonstrate how.

Digital Marketing & Strategic Foundations 1. Agenda Creating Marketing Ecosystem to Support your Brand Changing Nature of Consumer Media Usage Synthesising.

DisruptionDisruption Empower frontline staff, expand self care capabilities and provide consistency across channels. Design and execute new campaigns.

Differentiation Through Advanced Advertising Services Gavin L. Ellzey EMC Corporation.

Marketing Information Management Marketing Research.

Methodology and Sample: CrossMedia Research™ Based on potential exposure to campaign  Using responses from consumers as to their media consumption across.

MKT6 - Slide 1 to Advertising Strategies MKT6.

Measurement We Can Agree On © Quantcast © Quantcast All Rights Reserved. The need for a common currency Outside of search, large ad buys are.

Beyond the Last Ad Young-Bean Song Atlas Institute February 12, 2008.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

Advancing Government through Collaboration, Education and Action Institute for Innovation Discussion with Shared Interest Group Vice Chairs October 14,

Evaluation of Effectiveness Part 5: Integration and Evaluation Chapter 19.

The Strategic Communications Plan March 22, 2011.

B2B Marketing What's up in Business Marketing? Bart Christiaens Artevelde University College Ghent, Belgium.

C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Vizu is: Real-time brand measurement technology featuring a True Concurrent Test-and- Control.

SOCIAL MEDIA METRICS Chapter 10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-10.

For info about the proprietary technology used in comScore products, refer to On the Path to Accurate Cross-Channel.

Cross Platform Attribution Analysis at Scale. 2 | Confidential and Proprietary of TiVo Research. Do not copy or distribute. For discussion only. TV VIEWING.

For info about the proprietary technology used in comScore products, refer to We are creating the new model.

MEASURING WHAT NO ONE ELSE CAN… TODAY AND TOMORROW TOTAL AUDIENCE: KELLY ABCARIAN SVP PRODUCT LEADERSHIP.

Impacts of delayed viewing and SVOD on the current television season April 13, 2016.

Jane Clarke | Managing Director 1. MISSION R&D coalition of media buyers and sellers collaborating to innovate in: Methods to measure and compare cross-platform.

Social Media in the [Name] Industry Created by [Student Name]

DESIRED FUTURE STATE CIMM: Cross-Platform Media Measurement and Data Summit April 13, 2016.

Next Gen Goals Bridging the Age Gap Help Next Gen Excel in Industry

Assessing the Impact of Branded Content Across the Web

Frequency Works in Newspapers

Jane Clarke | CEO, Managing Director

Jane Clarke | CEO, Managing Director

Webinar The Shifting Role Of GRPs In Media Buying

Frequency Works in Newspapers

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

Newspapers Work for Frequency

Chapter 7 Basic Media Strategy.

West Coast Media Committee 2010 Media Lessons Learned

ROADMAP Plan Measure Exposure Evaluate

The Next Generation of Ad Measurement is Now Tom Swenson, Vice President, Product Management Advertising Solutions 9/15/17 The concepts presented in.

REDEFINED MARKETING STRATEGY DOUBLES REGISTRATION NUMBERS CHALLENGE

While the vast majority of reach is achieved through Linear TV, OTT provides an opportunity to drive incremental reach, as well as message reinforcement.

Jaguar The challenge What we did The results F-Pace

comScore Xmedia and Extended TV (Beta) Nielsen Total Audience

BAUER MEDIA EDUCATED AUDIENCES

Frequency Works in Newspapers

DTC through Cision ID. Direct-to-consumer audiences.

Presentation transcript:

Cross-Platform Media Measurement & Data Summit

THROWING DOWN THE GAUNTLET: CIMM’s 7 Criteria for Cross-Platform Measurement Jane Clarke CIMM

CIMM’S FOCUS: TWO INDUSTRY CHALLENGES Cross-Platform Measurement TV Audience Measurement Using Return Path Data

MEMBERS

MISSION Coalition of media buyers and sellers collaborating to innovate and develop new methods for the industry to measure TV and cross- platform audiences in U.S.

Plan Measure Exposure Evaluate Consumer- centric usage across all media by time for any target Unduplicated reach & frequency across media Understand KPI’s of cross- platform campaigns and impact of each media ROADMAP

Plan Measure Exposure Evaluate USA TouchPoints Single Source Pilot Tests Hybrid Pilot Test – Project Blueprint Open ID Standard Whitepapers Single Source Pilot Test ROADMAP

EXPOSURE: KEY CRITERIA #1 Panels Alone are Too Small

EXPOSURE: KEY CRITERIA #2 Passive Measurement

EXPOSURE: KEY CRITERIA #3 Census Data are Needed Across all Platforms

EXPOSURE: KEY CRITERIA #4 Measuring Individuals is Optimal; Measuring Households is Also Useful

EXPOSURE: KEY CRITERIA #5 Measure Ads and Content Separately

EXPOSURE: KEY CRITERIA #6 Common Units of Analysis and Metrics for Reporting

EXPOSURE: KEY CRITERIA #7 Implement Asset Identification Open Standards (EIDR and Ad-ID)