Template by Bill Arcuri, WCSD Click Once to Begin JEOPARDY! Introduction To Marketing

Template by Bill Arcuri, WCSD JEOPARDY! Mkting Defined Mkting Philosophy Mkting’s 4 P’s Mkting Channels Mkting Activities Mkting Benefacts

Template by Bill Arcuri, WCSD Daily Double Graphic and Sound Effect! DO NOT DELETE THIS SLIDE! Deleting it may cause the game links to work improperly. This slide is hidden during the game, and WILL not appear. In slide view mode, copy the above (red) graphic (click once to select; right click the border and choose “copy”). Locate the answer slide which you want to be the daily double Right-click and choose “paste”. If necessary, reposition the graphic so that it does not cover the answer text. Daily Double!!!

Template by Bill Arcuri, WCSD “Marketing is all of these.” What are all the business activities ?

Template by Bill Arcuri, WCSD “Where marketing products come from.” What is from the producer ?

Template by Bill Arcuri, WCSD What is to the consumer ? “Where marketing products are going.”

Template by Bill Arcuri, WCSD “Our marketing products are doing this because they’re not in one place for very long.” What is moving ?

Template by Bill Arcuri, WCSD “The definition of marketing.” What is “all of the business activities involved with moving goods and services from producers to consumers?

Template by Bill Arcuri, WCSD “It’s not really a philosophy. We call it something else.” What is the “Marketing Concept ?

Template by Bill Arcuri, WCSD “How many parts does it have.” What is two ?

Template by Bill Arcuri, WCSD “The people part.” What is satisfy customers wants and needs ?

Template by Bill Arcuri, WCSD “It’s not the people part; it’s the other more motivating part.” What is make a profit ?

Template by Bill Arcuri, WCSD “The product mentioned in class that would represent the opposite of the marketing philosophy.” What is liver flavored lollipops ?

Template by Bill Arcuri, WCSD “The “P” dealing with money.” What is pricing ?

Template by Bill Arcuri, WCSD “The “P” dealing with getting the product to the customer.” What is Physical Distribution or Place ?

Template by Bill Arcuri, WCSD “The “P” dealing with letting people know about your products.” What is Promotion ?

Template by Bill Arcuri, WCSD “The “P” dealing with deciding what something will look like.” What is Product Planning ?

Template by Bill Arcuri, WCSD “The “P” that is not part of the 4 P’s, but I said someone will think is when they take the quiz.” What is Production ?

Template by Bill Arcuri, WCSD “The first member.” Who is the Producer ?

Template by Bill Arcuri, WCSD “The member responsible for using the marketing products or services up.” Who is the consumer ?

Template by Bill Arcuri, WCSD Who is the wholesaler ? “The member most responsible for breaking large quantities into smaller quantities.”

Template by Bill Arcuri, WCSD “ The member primarily responsible for making the final exchange.” Who is the retailer ? Daily Double!!!

Template by Bill Arcuri, WCSD “This pseudo ( occasional ) member takes ownership, but not physical possession.” Who is an agent ?

Template by Bill Arcuri, WCSD “When we meet face to face.” What is Selling ?

Template by Bill Arcuri, WCSD “Comes up with the Capital.” What is financing ?

Template by Bill Arcuri, WCSD “Used to be called marketing research.” What is Market Information Management ?

Template by Bill Arcuri, WCSD “Has six tools it can use to get this communication job done.” What is Promotion ?

Template by Bill Arcuri, WCSD “If you work on obtaining, developing, maintaining, & improving marketing items, you work in this activity.” What is Product / Service Management ?

Template by Bill Arcuri, WCSD “If shopping is easier to do, we are said to enjoy this benefit.” What is convenience ?

Template by Bill Arcuri, WCSD “It’s what we get for free because we live in an economy that encourages marketing.” What are Public Service Activities ?

Template by Bill Arcuri, WCSD “The fraction of jobs that exist because of marketing.” What is 1/4 to 1/3 ? (between 25 & 50 %).

Template by Bill Arcuri, WCSD “If I buy a $1000 laptop computer, this amount will be used to pay for all of the marketing activities.” What is $500 ?

Template by Bill Arcuri, WCSD “Added value would be the definition of this word.” What is utility ?