Confidential 05/17/2012 Prospective Site Presentation Bryn Mawr Square 761 W Lancaster Ave Bryn Mawr, Pa Site # 2 1

Confidential Decision Logic The proposed site at Bryn Mawr Square is in one of the Top 5 Trade Areas identified in our Market Plan. This is an “A” trade area site with good visibility with co-tenants that fit our demographic profile. The site is on Phila’s prestigious “Main Line” and has many attributes that support a Pinkberry at this location. It is one of the very few sites in the area that has a large parking field dedicated to the center. 2

Confidential Bryn Mawr / Main Line Aerial 3

Confidential Legend

Confidential Area Map Bryn Mawr Square 5

Confidential Trade Area 6 Target Trade Areas Proposed Site Existing Stores

Confidential Trade Area / Site Summary 7

Confidential Center Layout (Outdoor) 8 Main Entrance Staples Cosi Bertuccis AT&T Qdoba Salon 5 Guys Pinkberry

Confidential Site Layout 9 Layout “Proposed” (or “Approved”) by Landlord, Pinkberry Design

Confidential Layout Options 10

Confidential Old Site Layout 11

Confidential Pictures 12

Confidential Pictures 13

Confidential Sales Forecast Year 1Year 2Year 3 Rolling 12-Month Sales$700,000$750,000$780,000

Confidential Proforma Income Statement $700,000

Confidential 16 Proforma Income Statement - $500,000

Confidential Proforma Income Statement $800,000 17

Confidential Summary of Lease Terms 18 Basic Rent Terms –1,399 Square Feet, $45 psf, at rent schedule below –Term: 10 Years, + two 5-year options –No Percentage Rent –CAMs capped at 3% per year –NNN –Exclusive Use for Frozen Dessert –No Radius Restriction Lease YearAnnuallyMonthly 1-5$62,955.00$ $66,533.00$5, $66,165.00$ $73,383.00$

Confidential Timeline Estimates: Date of Lease execution: –Approximately June 15, 2012 Date of Landlord Delivery: –July 15, 2012 Date plans complete/submit for Permits: –Target plan completion date: June 30, 2012 –No Zoning Issues identified –Building permit and signage process is expected to take 30 days –Permit submission target: July 15, 2012 –Date receive permits –August 20, 2012 Date construction commences –August 21, 2012 Date construction completed –September 30, 2012 Date store opens –October 1,

Confidential Summary Remarks 20 Pros 1.High HH Income 2.High HBA in TA 3.Huge number of schools 4.Near higher end retail 5.Heavy Traffic/Major thorofare 6.Large parking field – unusual Cons 1.Predominantly Residential 2.Lacking Key large Generators 3.In center Trade Area Site Specifics 1.High Visibility of center 2.Good Access Can only see wall signage and pylon from one direction Potential Issues: This is a Top 5 Trade Area that we identified in our Market Plan. Our location is in the Center of Activity and we feel that the strong demographic will be captured from our location almost immediately. We are locating here as a long-term strategy and understand the short-term challenge of this location.

Confidential Protected Trade Area 21

Confidential LIFESTYLE SEGMENTATION AND RETAIL GLA 22 ¼ mile½ mile1 mile Retail GLA23,108 78,627 1 mile2 miles3 miles # H, B, A households 1,5246,25417,027 % of pop33.3%42.4%58.5%