COCOA AMORE CIC EIS Investor Pack

Who are we? Peter Gardner founded his first chocolate business in 2009, during this time he realized the model needed fine tuning. Although the business was a great success the customer experience needed work. Peter sold the business and saw an opportunity to start fresh implementing the lessons he had learnt. In Oct 2013 Cocoa Amore oped its doors to the public. s2L8

Our Achievements Attained and maintained number 1 position on Trip Advisor for shopping in Leicester (51 5* Reviews 100%) Won Business new Business in Leicester 2013 Won Business with Most Potential for Growth 2014 Won Best Independent Business in Leicester 2014 Highly Commended Certification,Visit Leicester for Best Tourism Experience Became one of the Nat West of only 10 Businesses ever to Showcase in Downing St Citi Bank Micro Entrepreneur of the year (Sustainability) England Top 20 England’s best small shops at the House of Commons

Our Values Create a viable ethical business that makes a real difference in the community Deliver an unparalleled customer experience unique to the High Street Bring theatre back to the High Street (We make our chocolate in front of our customers – which is our USP) Make shopping fun for the whole family Develop a brand that is synonymous with quality and value Create a happy and inclusive culture We seek to build a relationship with each and every person who visits our store We believe that you build a business one relationship at a time. Quite simply we have built the business around the customer experience. That means no compromise on : Product - Service - Values

Chocolate Making Workshops We have built a reputation for educating our customers on the origins of fine Cocoa and the differences between good and bad chocolate. This is a good source of revenue as well as building a relationship with the customer to keep them coming back time and time again. Workshops seem to also be a great way to connect with potential social responsibilities.

Our Aims  We have always put social values at the core of our business but have found it increasingly evident that we need to re-orientate the business around social impact and become a CIC Over the past year we have worked with a lot of young people who need support guidance and mentoring. It has become apparent that we can make a difference using our chocolate shop as a teaching model. We can and must do more to support our local community and feel we can achieve that by committing to the key areas below Create a Jamie Oliver style Apprenticeship program that both trains and retains. Formalize our Educational Outreach including seminars on entrepreneurial skills and The History of Cocoa and Chocolate

What is a CIC A community interest company is a business with primarily social objectives. Surpluses are principally reinvested for that purpose in the business or in the community. CICs tackle a wide range of social issues and operate in all parts of the economy. By using business solutions to achieve public good, social enterprises have a distinct and valuable role to play in creating a sustainable and socially inclusive economy.

Giving Something Back Over the past year we have worked with a lot of young people who have required support, guidance and mentoring. It has become apparent that we can make a difference using our chocolate shop as a teaching model. We can and must do more to support our local community and feel we can achieve that by committing to the key areas below Create an Apprenticeship programme that both trains and retains. Formalise our Educational Outreach including seminars on entrepreneurial skills and The History of Cocoa and Chocolate. Investing in a chocolate entrepreneurial hub.

What we require Your investment We are looking to attract investors who are willing to invest a total of £50,000 into our Community Interest Company and social enterprise. The money will be used to leverage match funding and will increase the total amount available to invest to £70,000 The investment will be used to implement the infrastructure of the new shop and establish the social enterprise we so wish to create. Part of this will be the fitting of new workshop space and teaching areas. All investors will be shareholders and receive a return on their investment.

Whats in it for me? 1000 shares created. 20% allocated to shareholders to fund infrastructure and refurbishment. The money raised will be used to put the infrastructure in place at Cocoa Amore to create a socially inclusive environment for the disadvantaged and underprivileged community across Leicester & Leicestershire. EIS registration means funds will be required to remain in the business for 3 years but offering a 30% offset of their income tax liability. We will provide you with the EIS forms to claim your tax back at the start of the investment. The VIP card: a 20% discount card to be used across all Cocoa Amore products, services and future stores for the duration of the share holding. Exclusive VIP access to our product launch and tasting events. Invitation to the relaunch of our flagship Leicester store in September. (1 share = £500) 1 share - VIP card. (£500) 2 shares - VIP card & box of 12 delivered to your door (UK Only) each month for the duration of shareholding. (£1000) 5 shares - VIP card & box of 12 delivered to your door each month and a private chocolate making workshop for 2. (£2500) 10 shares - VIP card, box of 24 and a private full day workshop for 4 people. (£5000)

Further information Please contact Cocoa Amore for further details on investment opportunities by visiting our new shop in Silver Street, Leicester or our website Please contact Cocoa Amore for further details on investment opportunities by visiting our new shop in Silver Street, Leicester or our website