4.08 SALES PROMOTIONS

OBJECTIVES A – How to use “out-of-the box” sales promotion ideas? B- What are “out-of-the-box” sales promotion ideas

OUTSIDE THE BOX No doubt you’ve heard the phrase, “Think outside the box,” before, but what does it mean?

CONVENTIONAL THINKING Conventional thinking, tried-and-true ways of doing things can be described as “inside the box. Even though “inside the box” methods may have proven to work well in the past, they can: a. Get boring over time b. Begin to lose their effectiveness”

Sales promotion Sales promotion is any promotional activity (other than advertising, personal selling, and publicity) that stimulates customer purchases. A sales promotion is a short-term (limited time only) incentive that you offer to encourage customers to purchase your product.

INCENTIVE An incentive is something that will fulfill a customer’s specific desire or need—such as the desire to pay less than full price for a product or to receive a free gift.

SALES PROMOTION Common forms of sales promotion include: 1. Coupons 2. Rebates 3. Contests 4. Product samples

SALES PROMOTION Sales promotion is a major part of sport/event marketing because the industry is so highly competitive.

BENEFITS OF “OUT-OF-THE- BOX” “Out-of-the-box” sales promotions will 1.Make your game/event stand out from the competition 2.Get people excited about attending 3.Create positive publicity

Objective B IDENTIFY “OUT-OF-THE-BOX” SALES PROMOTION IDEAS FOR SPORTS/EVENTS.