Parte VI Il management del marketing Indice

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Parte VI Il management del marketing Indice • Capitolo 22 – Piano di marketing • Capitolo 23 – Organizzazione di marketing • Capitolo 24 – Verso il marketing sostenibile A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 22 Poltrone Frau A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Premio Marketing per l’Università Capitolo 22 Premio Marketing per l’Università Analisi dell’offerta Capitolo 5 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 23 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 23 Luxottica A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 24 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 24 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 24 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 24 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 24 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Barilla Center for Food and Nutrition Capitolo 24 Barilla Center for Food and Nutrition Analisi dell’offerta Capitolo 5 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

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