Mid Term Exam Advanced Marketing A Two-Part Exam

Mid Term Exam Adv.Marketing Two-part exam – 100 points:  Part I – 50 points:  Written Test 25 Questions ( 2 Points Ea.)  Administered during first 60 minutes of exam class  Questions come directly from review guide provided to students week of Jan  Part II – 50 points:  Small group project and PPT class presentation  Two class periods allotted Jan to complete  Project Rubric provided during Jan 13-17

Mid-Term Exam - Part points  Students will complete a written test (25 questions – 2 points each)  Administered during first 60 minutes of exam class  Questions come directly from review guide provided to students week of Jan 13-17

Mid-Term Exam - Part points  Students will work in small groups (1-2 people per group)  All students must work collaboratively in the group  Students will conduct research using the Internet and prepare a PPT presentation to deliver to the class on their respective exam date  The midterm project will be assigned the week prior to mid-term exams (Jan 13-17)  Students will have two class periods to work collaboratively in completing the project and prepare their oral presentation

Adv.Marketing Mid-Term Exam Project The Falcons’ Nest has recently closed out the financials for August-December, Upon review of the sales reports for those months it was learned that the Falcon’s Nest is down in gross sales from the previous year for this same time period. As part of the management team of the Falcons’ Nest, each group is to complete the following Prepare an analysis of the issue- identifying why sales might be down. Prepare a promotional plan that uses the promotional mix to spur sales and move old inventory. Detailed timeline is required. Students will prepare a PPT presentation that outlines their complete plan and present their presentation to the class on their exam day.

Adv. Mktg PowerPoint Outline:  Slide 1: Cover Slide  Slide 2: Agenda Slide  Slide 3: Identifies and explain reasons for down sales.  Slide 4: Identify the sales goal for the month of Feb.  Slides 5-9: Prepare a complete promotional plan that applies the promotional mix to cover the time period of Feb. 1-Feb 28, 2014 and supports how you plan to generate the sales dollars identified in slide 4  Slide 10: Conclusion slide

RUBRIC Adv. Marketing Mid Term Exam Project 2014 CriteriaExceeds Expectations Above Average Meets Expectations Below Expectations Introduction Attractive Introduction slide; Professional Introduction of Group; Foreshadows what is to come in the presentation. Students demonstrate strong communication skills using professional language. (slides 1 and 2) 5432, 1 or 0 Identifying Reasons for Declining Sales Demonstrates knowledge of the importance for management to track financial data and identify areas of weaknesses and cause of decline 1098 or 76, 5, 4, 0 Identify Sales Goal Identifies the sales goal for the month of February and provides rationale for how that number was determined 1098 or 76, 5, 4, 0 Application of Promotional Plan- Identifies at least one strategy for each component of the promotional mix that will lead to successfully accomplishing the stated objectives 1098 or 76, 5, 4, 0 Demonstrates and Explains Timeline Prepares and explains the timeline/calendar for launching and executing the promotional plan 1098 or 76, 5, 4, 0 Conclusion - Professional summary of presentation (slide 8) 5432,1or 0